West End Watch Co. – Heritage Swiss Timepieces Since 1886

West End Watch Co. – Heritage Swiss Timepieces Since 1886

Step into a legacy of craftsmanship with West End Watch Co., a Swiss brand with roots dating back to 1886. Known for its historic presence in Asia and the Middle East, West End watches represent the fusion of tradition, rugged reliability, and timeless design. Each model reflects over a century of watchmaking expertise, tailored to those who appreciate heritage-driven horology with a contemporary edge.

This curated collection features robust mechanical and quartz timepieces, including the iconic Sowar series—a name inspired by the cavalry units of the British Raj. With their classic silhouettes, domed crystals, and Arabic numeral or index dials, West End watches combine military charm with Swiss precision.

Perfect for collectors and modern traditionalists alike, these watches are more than timekeepers—they're living history on your wrist.