Milan, Italy · Watchmakers since 1934 🇮🇹
Lorenz
Lorenz has paired Italian design with Swiss watchmaking since 1934. Its Neos collection, first launched in the 1980s, was reinvented in 2006 by the Spanish design studio CuldeSac, and the new Neos went on to win a Red Dot award.
The designers
CuldeSac
CuldeSac is a multidisciplinary creative studio founded in Valencia in 2002. In 2006 it won Lorenz’s international Neos invitation with a design built around a layered, sandwich-style case.
The new Neos won the Red Dot Design Award in 2007 and an ADI award in 2008, carrying the original Neos spirit of bold, decorative modernism into a new generation.
Italian design, Swiss precision
From the first 1950s jewelled movements to the jumping-hour Directime of the 1970s, Lorenz has long treated the watch as a design object.
Why buy Lorenz from LoftModern
Award-winning design
The Neos by CuldeSac is a Red Dot winner.
Unisex style
A bold, easy-to-read chrono for any wrist.
Help before you buy
Ask us about sizes, materials and care. We answer every question before your order is placed.
Trade and project orders
Designers and architects can open a LoftModern trade account for project pricing.
Lorenz watches with crisp dials and a modern, unisex profile, including the Culdesac Neos Chrono.