EO PLAY is the Copenhagen design house’s love letter to childhood: iconic, playful objects that look as good to parents as they feel to kids.
The Story
Nicole & Tor Vitner Servé founded EO, for “Elements Optimal”, in Copenhagen in 2013. EO describes itself as modern, progressive and dynamic, with clean lines and a strong contemporary spirit. Its PLAY collection brings in independent designers and illustrators from Paris to Copenhagen and is made by skilled craftspeople with the best materials.
The Edit
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Elephant Night Lamp by Marc Venot, leather handmade in France: Pink, Purple, Blue, Grey, White
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Ice Cream Mirror by EO’s founders: Hazel Brown and Smoked Grey
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Balloon Mirror, Small
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Animal Carpets, handmade wool: Zebra, Bear, Panda, Leopard
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Elephant Table in European beech
In Good Company
According to EO, its designs have been sold at Saks Fifth Avenue, the MoMA Design Store, the Centre Pompidou and the Fondation Louis Vuitton, and exhibited in Seoul next to Vitra, Alessi and Kartell.
At a glance: Danish design house EO ApS · Copenhagen, founded 2013 · materials: leather, wool, beech, oak, mirror glass · made in France, India and the EU depending on the piece.
Questions We Hear Most
What is the story behind EO PLAY?
EO stands for “Elements Optimal”. Nicole & Tor Vitner Servé founded it in Copenhagen in 2013, and its PLAY line treats children’s objects as design: beautiful, playful and elegant, built to last for generations.
Which designers work with EO PLAY?
EO collaborates with independent designers worldwide. In our edit: Marc Venot (Elephant Night Lamp and Elephant Table), EO’s founders (Ice Cream and Balloon mirrors), and illustrators Les Graphiquants, Joachim Jirou-Najou, TWICE and Helkarava (the animal carpets).
Where else is EO PLAY sold?
According to EO, its pieces have been sold at Saks Fifth Avenue in New York, the MoMA Design Store, the Centre Pompidou, the Louisiana Museum of Modern Art shop and the Fondation Louis Vuitton in Paris.
Is EO PLAY only for children’s rooms?
Not at all. The mirrors, carpets and leather elephant lamp are just as at home in hallways, studios and living rooms, which is why they work as gifts for adults too.
Are EO PLAY pieces worth the price?
EO designs against fast, disposable kids’ products: leather, wool, beech, oak and glass, made to be passed on. Think of them as furniture and art for the room, not toys to outgrow.
