Waytoplay began with a Dutch father making a toy road for his car-loving son. That prototype became a flexible, waterproof road that bends around sofas, through sandpits and into the bath, turning almost any place into a playground.
Waytoplay is a Dutch family company built on a shared love of toy cars and outdoor adventure. Its road pieces are shaped in Germany, then printed with their road markings in the Netherlands.
Its cars and road signs are made in the Netherlands by a social enterprise that supports inclusive employment.
Open-ended play
Straights, curves, crossings and roundabouts connect in endless ways, so children design their own routes and stories.
Why buy Waytoplay from LoftModern
Indoors and out
Waterproof and durable for the floor, the garden or the beach.
Child-safe
Made to European toy safety standards.
Help before you buy
Ask us about sizes, materials and care. We answer every question before your order is placed.
Trade and project orders
Designers and architects can open a LoftModern trade account for project pricing.
Waytoplay has made their beautiful and functional road tracks since 2014, and they now make perfectly-sized cars to go on their toy roads! The roads are made of high quality materials sourced in Germany. Waytoplay’s roads are thick, weighty, and yet flexible. The roads are weatherproof and waterproof, and can be used indoors on a parquet floor or outdoors on beach sand. The "arrow" connectors are cleverly designed to keep the built road in place through ups and downs on the surface. The roads literally last a lifetime and can be passed down to the next generation.
Waytoplay believes that building simple racetracks or elaborate motor cities fosters creative play and forms complex design ideas in young children.
