Laminimal is a furniture design company based in Southern California, newly created with an intention to combine the influential and minimalist character of Swiss design aesthetic with the effortlessly cool vibes of Los Angeles, without a trace of superficiality. The aim of this collaboration between Swiss designer Simone Viola and American entrepreneur Joseph Boyraz is to design and create furniture and accessories which embody minimalistic simplicity while well-thought-out details enhance the overall functionality of the design.
Laminimal is the present-day interpretation of the California Cool design movement.
Since the early twentieth century, California in general and Los Angeles with surrounding areas, in particular, has been the vanguard of the contemporary lifestyle. Angelenos realized that advanced technology and innovative use of new materials should give birth to a fresh interpretation of forms in architecture as well as consumer products. From iconic residences to extraordinary public buildings, from futuristic Googie design roadside signages to eye-popping art installations Los Angeles has become a mecca for Modernism.
As Angelenos, we acknowledge this priceless modern heritage and reinterpreted it in our designs. The LA designers who preceded us in the mid-century were pioneers in exploring new materials and forms of their times. At Laminimal we aspire to explore today’s new forms and materials of the 21st century and continue the modernist legacy. Laminimal started with a passion to manage the entire process of furniture creation from conceptual design of ideas through manufacturing, every step of the way until packaging and assembly to ensure our furniture exceeds your expectations, every single time. The end result is beyond industry standards: authentic, timeless California cool furniture pieces that are accessible for all those who love design. Our collections of simple and soulful pieces use clean geometric lines to cultivate a strong aesthetic creating energy and warmth in any indoor or outdoor space. Laminimal’s mission is to connect you to your home and allow you to create spaces that reflect your spirit.
We love our planet. We are genuinely aware of our responsibilities as designers and makers.
Therefore, we are committed to making each product with sustainably sourced renewable materials and recycled content. We assess every material for its recycled content or recyclability. Our steel parts are fully recyclable and our powder coating system is environmentally sensitive. We prioritize fabrics made from renewable materials like wool, hemp, cotton, or viscose linen, or 100% recycled polyester. At Laminimal, we build furniture to last longer than the latest viral trends. You should feel comfortable purchasing our designs and know that you won’t have to replace your furniture until you actually want to. And we’re sure you won’t want to.