


Ammonite Wool Rug by Reda Amalou for Toulemonde Bochart
Ammonite Wool Rug by Reda Amalou for Toulemonde Bochart
$4,268.00
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Ammonite is a hand-tufted wool rug designed by Reda Amalou for Toulemonde Bochart.
It comes in 2 colors: Abysse and Ocre. 2 sizes: 79 x 118 in and 98.5 x 138 in.
Handmade
Valorization of craftsmanship
Created in Paris
Natural fibers
Guarantee of social values
Preservation of the environment
The Story Behind Toulemonde Bochart
Toulemonde Bochart is a Parisian rug house that works with a circle of French designers, architects and artists, with craftsmanship perpetuated since 1949. Each rug is drawn in Paris and then made by hand, so the design comes first and the craft carries it out with care. Every rug is certified by GoodWeave, an international certification founded by Nobel Peace Prize laureate Kailash Satyarthi. It guarantees that no child labor is used in the production chain and supports social and educational programs in the regions where the rugs are made.
Watch the brand film: Toulemonde Bochart, the rugs and the people who make them (video).
The Designer: Reda Amalou

Trained in England, architect Reda Amalou applies his talents through the AW2 agency in Paris and Vietnam, the latter serving as a base for his numerous projects across Asia. Experienced with both public and private projects, he knows how to create unique atmospheres.
“masterful curves” (Toulemonde Bochart, on Ammonite)
The Design Story
Ammonite is an exclusive creation by Reda Amalou for Toulemonde Bochart, a composition of masterful curves hand-tufted in 100% New Zealand wool in deep Abysse blue.
How It’s Made
Ammonite is hand-tufted in 100% New Zealand Wool, with a density of 9126 knots per square meter. Toulemonde Bochart rugs are created in Paris, made by hand and certified GoodWeave.
Why You’ll Love It
The curves echo the fossil it is named for and meet contemporary design with exceptional craftsmanship. A strong choice for a living room. The maker rates it for heavy traffic.
Care
Vacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.
Product Details
| Maker | Toulemonde Bochart, Paris |
|---|---|
| Designer | Reda Amalou |
| Sizes | 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm) |
| Material | 100% New Zealand Wool |
| Density | 9126 knots per sq m |
| Appearance | Mast |
| Weight | 4.5 kg per sq m (about 0.92 lb per sq ft) |
| Construction | Hand-tufted |
| Pile weight | 3 kg per sq m (about 0.61 lb per sq ft) |
| Total thickness | 0.75 in (19 mm) |
| Pile thickness | 0.39 in (10 mm) |
| Pile composition | 100% Wool |
| Use | heavy traffic |
| Foundation | Cotton |
| Certification | GoodWeave |
| Item numbers | 02667-2030-ABYS; 02667-2535-ABYS; 02667-2030-OCRE; 02667-2535-OCRE |
Technical sheet: Ammonite technical sheet (PDF).
Where It Shines
Anchor a living room seating group, define a dining table, or give a bedroom a soft landing zone.
Questions We Hear Most
What sizes does the Ammonite rug come in?
2 sizes: 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).
What is the Ammonite rug made of?
100% New Zealand Wool, hand-tufted.
Is the Ammonite rug suitable for high-traffic rooms?
Yes. The maker rates it for heavy traffic.
How do I clean the Ammonite rug?
Vacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.
Is the Ammonite rug ethically made?
Yes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.
Who designed the Ammonite rug?
Reda Amalou designed it for Toulemonde Bochart.
What colors does the Ammonite rug come in?
Abysse and Ocre.
Shipping Info
| In stock | Abysse, 79 x 118 in (200 x 300 cm); Abysse, 98.5 x 138 in (250 x 350 cm). Ships in 2 to 4 business days. |
|---|---|
| Made to order | Ocre, 79 x 118 in (200 x 300 cm); Ocre, 98.5 x 138 in (250 x 350 cm). Ships in about 14 weeks. |
| Ships From | United States |
Shipping & Returns
Free Shipping within the U.S. for orders over $100.
Because many of our pieces are made to order or specially sourced, most items are considered final sale.
What are the items you could return?
1. Items received damaged or broken
2. Incorrect items that were shipped
3. Defective items
A replacement will be shipped right away.
Looking to save more? Ask us for a discount—we're happy to work with your budget.
We're happy to help with product questions, quotes, lead times, trade orders and design advice. Send us a message with the form below, or reach us directly:
Phone: (866) 817-1878
Email: info@loftmodern.com
Address: LoftModern, a division of Modern Design Center, Inc., 337 N Vineyard Ave, Ontario, CA 91764, USA
We reply to messages within one business day. For damaged or incorrect items, please see our Return and refund policy. Interior designers and trade professionals can apply for a trade account.
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