Alpha Wool Rug by Toulemonde Bochart

Alpha is a hand-tufted wool rug from the Toulemonde Bochart studio in Paris.

It comes in 3 colors: Terracotta, Yellow and Blue. 3 sizes: 67 x 79 in, 79 x 95 in and 98 x 118 in.

Handmade

Valorization of craftsmanship

Created in Paris

Natural fibers

Guarantee of social values

Preservation of the environment

The Story Behind Toulemonde Bochart

Toulemonde Bochart is a Parisian rug house that works with a circle of French designers, architects and artists, with craftsmanship perpetuated since 1949. Each rug is drawn in Paris and then made by hand, so the design comes first and the craft carries it out with care. Every rug is certified by GoodWeave, an international certification founded by Nobel Peace Prize laureate Kailash Satyarthi. It guarantees that no child labor is used in the production chain and supports social and educational programs in the regions where the rugs are made.

Watch the brand film: Toulemonde Bochart, the rugs and the people who make them (video).

The Studio Behind It

Alpha was created by the Toulemonde Bochart studio in Paris, the house’s own design team, which draws and develops each rug before it is made by hand.

“bold graphic composition” (Toulemonde Bochart, on Alpha)

The Design Story

Alpha is hand-tufted in pure New Zealand wool, a bold graphic composition from the Toulemonde Bochart collection. It comes in blue, terracotta and yellow.

How It’s Made

Alpha is hand-tufted in 100% New Zealand Wool, with a density of 74500 knots per square meter. Toulemonde Bochart rugs are created in Paris, made by hand and certified GoodWeave.

Why You’ll Love It

Its graphic energy works with contemporary interiors and stands up to heavy traffic, so it earns its place in a living room or hallway. The maker rates it for heavy traffic.

Care

Vacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.

Product Details

Technical sheet: Alpha technical sheet (PDF).

Where It Shines

Anchor a living room seating group, define a dining table, or give a bedroom a soft landing zone.

Questions We Hear Most

What sizes does the Alpha rug come in?

3 sizes: 67 x 79 in (170 x 200 cm); 79 x 95 in (200 x 240 cm); 98 x 118 in (250 x 300 cm).

What is the Alpha rug made of?

100% New Zealand Wool, hand-tufted.

Is the Alpha rug suitable for high-traffic rooms?

Yes. The maker rates it for heavy traffic.

How do I clean the Alpha rug?

Vacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.

Is the Alpha rug ethically made?

Yes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.

Who designed the Alpha rug?

The Toulemonde Bochart studio in Paris designed it.

What colors does the Alpha rug come in?

Terracotta, Yellow and Blue.

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