{"product_id":"yoy-light-illusion-lamp","title":"YOY Light Illusion Lamp for Innermost","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eYOY Light Illusion Lamp for Innermost\u003c\/strong\u003e — a lamp whose shade exists only as light on the wall.\u003c\/p\u003e\n\u003cp\u003eInnermost has closed its doors, which makes these some of the last new pieces available. When a finish is gone, it is gone.\u003c\/p\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eThe Tokyo studio YOY loves objects that question what we expect. Here the idea is almost absurdly simple: remove the lampshade and project its picture instead. Concealed in the head is a small LED and a lens that throws the outline of a classic shade onto the wall.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp\u003eEveryone who sees it does a double take. It takes up almost no space, it uses barely any power, and it turns a blank wall into part of the design.\u003c\/p\u003e\n\u003ch2\u003eMade for Real Life\u003c\/h2\u003e\n\u003cp\u003ePlace it close to a pale, plain wall; textured or dark walls soften the illusion. It plugs into a standard outlet. Pairs well with \u003ca href=\"\/products\/yoy-wall-illusion-sconce\"\u003eYOY illusion wall light\u003c\/a\u003e, \u003ca href=\"\/products\/bud-cordless-lamp-melissa-yip\"\u003eBud cordless lamp\u003c\/a\u003e and \u003ca href=\"\/products\/parasol-lamp-jonas-forsman\"\u003eParasol table lamp\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003ctable class=\"lm-table\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eMaker\u003c\/th\u003e\n\u003ctd\u003eInnermost (London)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eCollection\u003c\/th\u003e\n\u003ctd\u003eYOY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eDesigned by\u003c\/th\u003e\n\u003ctd\u003eYOY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eWhat it is\u003c\/th\u003e\n\u003ctd\u003eLED table lamp that projects the image of a lampshade onto the wall\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eColor options\u003c\/th\u003e\n\u003ctd\u003eMatte white\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eSize\u003c\/th\u003e\n\u003ctd\u003e4.1\" base diameter × 13.8\" high (10.5 × 35 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e1.32 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eMade from\u003c\/th\u003e\n\u003ctd\u003eAluminum and steel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eLight source\u003c\/th\u003e\n\u003ctd\u003eIntegrated Cree LED, 3W, 100 lumens, CRI over 80, 120° beam, rated 30,000 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eDimming\u003c\/th\u003e\n\u003ctd\u003eNot dimmable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eSuspension\u003c\/th\u003e\n\u003ctd\u003eAbout 5 ft (1.5 m) white PVC cord with plug\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eDesign family awards\u003c\/th\u003e\n\u003ctd\u003eThe matching YOY wall light won Best Lighting Sconce at the NYCxDesign Awards 2016 and a Red Dot Award: Product Design 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eVoltage\u003c\/th\u003e\n\u003ctd\u003e120V (US version)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eInnermost item no.\u003c\/th\u003e\n\u003ctd\u003eWhite: LY012301\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eWhere It Shines\u003c\/h2\u003e\n\u003cp\u003eOn a narrow console against a white wall, beside the bed where a regular lamp would crowd the nightstand, or in a shop window where it stops passers-by.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWho is YOY?\u003c\/h3\u003e\n\u003cp\u003eA Tokyo design studio known for playful, eye-tricking objects; YOYLight is one of its best-known designs.\u003c\/p\u003e\n\u003ch3\u003eIs there a wall version of the YOY illusion lamp?\u003c\/h3\u003e\n\u003cp\u003eYes, the YOY wall light projects the same shade from a wall-mounted arm; that version was named Best Lighting Sconce at New York’s NYCxDesign Awards in 2016 and earned a Red Dot product design award in 2017.\u003c\/p\u003e\n\u003ch3\u003eDoes the YOY illusion lamp make a good gift?\u003c\/h3\u003e\n\u003cp\u003eYes, it is a guaranteed conversation piece and easy to set up.\u003c\/p\u003e\n\u003ch3\u003eWhat kind of wall shows the YOY illusion best?\u003c\/h3\u003e\n\u003cp\u003eA plain, light-colored, smooth wall.\u003c\/p\u003e\n\u003ch3\u003eWill YOY be restocked?\u003c\/h3\u003e\n\u003cp\u003eNo. Innermost has closed, so the finishes you can select above are what remains; when they sell out they will not come back.\u003c\/p\u003e\n\u003ch3\u003eWhen will my YOY illusion table lamp leave the warehouse?\u003c\/h3\u003e\n\u003cp\u003eIn-stock orders usually leave within 2–3 business days.\u003c\/p\u003e\n\u003ch2\u003eFor the Trade\u003c\/h2\u003e\n\u003cp\u003eWorking on a restaurant, a boutique hotel, a rental or a client’s home? Members of the \u003ca href=\"\/pages\/sign-up-for-trade-account\"\u003eLoftModern Trade Program\u003c\/a\u003e (interior designers, architects, hospitality buyers, home stagers and commercial buyers) receive trade pricing, up to 20% off retail on eligible brands, plus concierge support for quantities and stock checks. Apply once with your business details; we reply by email with your account.\u003c\/p\u003e\n\u003ch2\u003eWhy We Love It\u003c\/h2\u003e\n\u003cp\u003eA small piece of optical magic that never stops surprising people. Innermost began in London in 1999, when Steve Jones and Russell Cameron left design consultancy to build a lighting brand that mixed English tradition with a punkish, non-conformist streak. Concept, quality and wit were the house rules.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003ctable class=\"lm-shipping-table\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eProcessing Time\u003c\/th\u003e\n\u003ctd\u003eIn-stock items typically leave within 2–3 business days.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eShipping\u003c\/th\u003e\n\u003ctd\u003eFree ground shipping on orders over $100 to the 48 contiguous states.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eReturns\u003c\/th\u003e\n\u003ctd\u003eFinal sale. If an item arrives damaged or incorrect, tell us within 2 days of delivery and we’ll put it right.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who is YOY?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Tokyo design studio known for playful, eye-tricking objects; YOYLight is one of its best-known designs.\"}},{\"@type\":\"Question\",\"name\":\"Is there a wall version of the YOY illusion lamp?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, the YOY wall light projects the same shade from a wall-mounted arm; that version was named Best Lighting Sconce at New York’s NYCxDesign Awards in 2016 and earned a Red Dot product design award in 2017.\"}},{\"@type\":\"Question\",\"name\":\"Does the YOY illusion lamp make a good gift?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, it is a guaranteed conversation piece and easy to set up.\"}},{\"@type\":\"Question\",\"name\":\"What kind of wall shows the YOY illusion best?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A plain, light-colored, smooth wall.\"}},{\"@type\":\"Question\",\"name\":\"Will YOY be restocked?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Innermost has closed, so the finishes you can select above are what remains; when they sell out they will not come back.\"}},{\"@type\":\"Question\",\"name\":\"When will my YOY illusion table lamp leave the warehouse?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In-stock orders usually leave within 2–3 business days.\"}}]},{\"@type\":\"ProductGroup\",\"@id\":\"https:\/\/www.loftmodern.com\/products\/yoy-light-illusion-lamp#product\",\"name\":\"YOY Light Illusion Lamp for Innermost\",\"url\":\"https:\/\/www.loftmodern.com\/products\/yoy-light-illusion-lamp\",\"productGroupID\":\"INNERMOST-YOYT\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Innermost\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Innermost\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"London\",\"addressCountry\":\"GB\"}},\"material\":\"Aluminum and steel\",\"additionalProperty\":[{\"@type\":\"PropertyValue\",\"name\":\"Maker\",\"value\":\"Innermost (London)\"},{\"@type\":\"PropertyValue\",\"name\":\"Collection\",\"value\":\"YOY\"},{\"@type\":\"PropertyValue\",\"name\":\"Designed by\",\"value\":\"YOY\"},{\"@type\":\"PropertyValue\",\"name\":\"What it is\",\"value\":\"LED table lamp that projects the image of a lampshade onto the wall\"},{\"@type\":\"PropertyValue\",\"name\":\"Color options\",\"value\":\"Matte white\"},{\"@type\":\"PropertyValue\",\"name\":\"Size\",\"value\":\"4.1\\\" base diameter × 13.8\\\" high (10.5 × 35 cm)\"},{\"@type\":\"PropertyValue\",\"name\":\"Weight\",\"value\":\"1.32 lb\"},{\"@type\":\"PropertyValue\",\"name\":\"Made from\",\"value\":\"Aluminum and steel\"},{\"@type\":\"PropertyValue\",\"name\":\"Light source\",\"value\":\"Integrated Cree LED, 3W, 100 lumens, CRI over 80, 120° beam, rated 30,000 hours\"},{\"@type\":\"PropertyValue\",\"name\":\"Dimming\",\"value\":\"Not dimmable\"},{\"@type\":\"PropertyValue\",\"name\":\"Suspension\",\"value\":\"About 5 ft (1.5 m) white PVC cord with plug\"},{\"@type\":\"PropertyValue\",\"name\":\"Design family awards\",\"value\":\"The matching YOY wall light won Best Lighting Sconce at the NYCxDesign Awards 2016 and a Red Dot Award: Product Design 2017\"},{\"@type\":\"PropertyValue\",\"name\":\"Voltage\",\"value\":\"120V (US version)\"},{\"@type\":\"PropertyValue\",\"name\":\"Innermost item no.\",\"value\":\"White: LY012301\"}],\"variesBy\":[\"https:\/\/schema.org\/color\"],\"hasVariant\":[{\"@type\":\"Product\",\"name\":\"YOY Light Illusion Lamp for Innermost – White\",\"sku\":\"LM-IM-LY012301\",\"mpn\":\"LY012301\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"color\":\"White\"}],\"designer\":{\"@type\":\"Organization\",\"name\":\"YOY\"},\"subjectOf\":{\"@type\":\"VideoObject\",\"name\":\"YOY by Innermost\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/UUyNgQACwtw\",\"url\":\"https:\/\/www.youtube.com\/watch?v=UUyNgQACwtw\",\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/UUyNgQACwtw\/hqdefault.jpg\",\"uploadDate\":\"2015-01-01\"}}]}\u003c\/script\u003e\n\u003c\/div\u003e","brand":"Innermost","offers":[{"title":"White","offer_id":44950434545706,"sku":"LM-IM-LY012301","price":316.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/yoylight-white-bg-1.jpg?v=1791792511","url":"https:\/\/www.loftmodern.com\/products\/yoy-light-illusion-lamp","provider":"LoftModern","version":"1.0","type":"link"}