{"product_id":"new-nature-floor-lamp-artemide","title":"New Nature Floor Lamp by Artemide","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNew Nature Floor Lamp\u003c\/strong\u003e brings Artemide's Italian design thinking to your space, by Ross Lovegrove.\u003c\/p\u003e\n\u003cp class=\"artemide-badges\" style=\"display:flex;flex-wrap:wrap;gap:6px;margin:0 0 1em\"\u003e\u003cspan style=\"display:inline-block;max-width:100%;border:1px solid #1a1a1a;background:#1a1a1a;color:#fff;border-radius:999px;padding:3px 10px;font-size:13px;line-height:1.4;font-weight:600\"\u003e✔ Integrated LED\u003c\/span\u003e\u003cspan style=\"display:inline-block;max-width:100%;border:1px solid #cfc8b8;border-radius:999px;padding:3px 10px;font-size:13px;line-height:1.4\"\u003e🇮🇹 Made in Italy\u003c\/span\u003e\u003cspan style=\"display:inline-block;max-width:100%;border:1px solid #cfc8b8;border-radius:999px;padding:3px 10px;font-size:13px;line-height:1.4\"\u003eDesigned by Ross Lovegrove\u003c\/span\u003e\u003cspan style=\"display:inline-block;max-width:100%;border:1px solid #cfc8b8;border-radius:999px;padding:3px 10px;font-size:13px;line-height:1.4\"\u003eDimmable\u003c\/span\u003e\u003cspan style=\"display:inline-block;max-width:100%;border:1px solid #cfc8b8;border-radius:999px;padding:3px 10px;font-size:13px;line-height:1.4\"\u003e5-year Artemide warranty\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eConfigured here with 2700K light and up to 3132 lumens. \u003c\/p\u003e\n\u003ch2\u003eSpecs \u0026amp; Downloads\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/docs.artemide.net\/generatepdf.php?code=1157W15A_EN\u0026amp;doctype=Spec\u0026amp;lang=EN\" target=\"_blank\" rel=\"noopener\"\u003eSpec sheet\u003c\/a\u003e · \u003ca href=\"https:\/\/artemide.net\/Data\/PDF\/Instruction_Sheet\/Lamp_Design_Floor_New_Nature_11570X5A_Inst_Instructions.pdf\" target=\"_blank\" rel=\"noopener\"\u003eInstall guide\u003c\/a\u003e · \u003ca href=\"https:\/\/artemide.net\/Data\/PDF\/Brochure\/New%20Nature.pdf\" target=\"_blank\" rel=\"noopener\"\u003eBrochure\u003c\/a\u003e · \u003ca href=\"https:\/\/docs.artemide.net\/DlFile.php?file=https:\/\/artemide.net\/Data\/Tech\/IES\/Lamp_Design_Floor_New_Nature_1157WX5A_IES.ies\" target=\"_blank\" rel=\"noopener\"\u003eIES file\u003c\/a\u003e · \u003ca href=\"https:\/\/artemide.net\/Data\/Tech\/STP\/Lamp_Design_Floor_New_Nature_11570X5A_3D_STP.stp\" target=\"_blank\" rel=\"noopener\"\u003e3D model\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eAn interplay between geometry and botany, New Nature creates cascading light and shadow in a 3-dimensional manner. Chrome-plated steel base, extruded thermoplastic body. Dual light sources with independent operation. Indirect light dimmable; diffused light static.\u003c\/p\u003e\n\u003ch2\u003eMeet the Designer\u003c\/h2\u003e\n\u003cp\u003eRoss Lovegrove (born 1958 in Wales) is an industrial designer whose work draws on the logic and beauty of nature. From furniture to transport to lighting, his designs are known for fluid, organic forms.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh color rendering (90+ CRI) keeps paper, wood and skin tones true.\u003c\/li\u003e\n\u003cli\u003eDual control allows for independent operation of the two light sources.\u003c\/li\u003e\n\u003cli\u003eBase in chrome-plated steel. -Body made of thermoplastic material.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMade for Real Life\u003c\/h2\u003e\n\u003cp\u003ePerfect for reading chairs, sofas and living rooms; studios that need light without a ceiling fixture. Good to know: it is made for dry indoor rooms and special-order options come from Italy in 10–16 weeks.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003ctable class=\"lm-table\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eArtemide\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eCollection\u003c\/th\u003e\n\u003ctd\u003eNew Nature\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eDesigner\u003c\/th\u003e\n\u003ctd\u003eRoss Lovegrove\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eCategory\u003c\/th\u003e\n\u003ctd\u003eFloor Lamp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eLamping\u003c\/th\u003e\n\u003ctd\u003eLED 42W+10W · 2700K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eLumens\u003c\/th\u003e\n\u003ctd\u003e3132 lumens\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eCCT\u003c\/th\u003e\n\u003ctd\u003e2700K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eCRI\u003c\/th\u003e\n\u003ctd\u003e\u0026gt;90\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eControls\u003c\/th\u003e\n\u003ctd\u003eDimmable (Indirect) \/ On\/Off (Direct)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eVoltage\u003c\/th\u003e\n\u003ctd\u003e120V\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eBuilt From\u003c\/th\u003e\n\u003ctd\u003eBase in chrome-plated steel; Body made of thermoplastic material\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eSize\u003c\/th\u003e\n\u003ctd\u003eHeight 74\" (1880 mm), Diameter 7.87\" (200 mm), Base Diameter 11\" (280 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eProduct Weight\u003c\/th\u003e\n\u003ctd\u003e31.96 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eIP Rating\u003c\/th\u003e\n\u003ctd\u003eIP20 (dry indoor locations)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eLED Life\u003c\/th\u003e\n\u003ctd\u003e50000 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eWarranty\u003c\/th\u003e\n\u003ctd\u003e5-year limited warranty from Artemide (upon product registration)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eMade In\u003c\/th\u003e\n\u003ctd\u003eItaly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eLead Time\u003c\/th\u003e\n\u003ctd\u003eSpecial order from Italy: 10–16 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003ePart Numbers\u003c\/th\u003e\n\u003ctd\u003e1157W15A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhat kind of light does the New Nature give?\u003c\/h3\u003e\n\u003cp\u003e2700K is warm and cozy; output is 3132 lumens per Artemide.\u003c\/p\u003e\n\u003ch3\u003eWhen will my New Nature ship?\u003c\/h3\u003e\n\u003cp\u003eSpecial order from Italy: leaves Artemide's warehouse in 10–16 weeks, plus transit time. We email your confirmed ship date after you order. A gentle note on special orders: they are made in Italy just for you, so they can't be changed or cancelled once ordered. Message us anytime to confirm your choices first.\u003c\/p\u003e\n\u003ch3\u003eHow do I dim or switch the New Nature?\u003c\/h3\u003e\n\u003cp\u003eDimmable (indirect) \/ on\/off (direct), according to Artemide.\u003c\/p\u003e\n\u003ch3\u003eHow much space does the New Nature need?\u003c\/h3\u003e\n\u003cp\u003ePlan for Height 74\" (1880 mm), Diameter 7.87\" (200 mm), Base Diameter 11\" (280 mm) (Artemide's figures). The line drawing in the gallery shows every measurement.\u003c\/p\u003e\n\u003ch3\u003eIs the New Nature made for outdoor or bathroom use?\u003c\/h3\u003e\n\u003cp\u003eIt is meant for dry indoor rooms only (IP20), so keep it away from showers and porches.\u003c\/p\u003e\n\u003ch3\u003eIs the New Nature covered by a warranty?\u003c\/h3\u003e\n\u003cp\u003eYes: Artemide gives a 5-year limited warranty after you register your purchase with them, and we are here to help if anything goes wrong.\u003c\/p\u003e\n\u003ch2\u003eWhy We Love It\u003c\/h2\u003e\n\u003cp\u003eLoftModern is an authorized Artemide retailer. Artemide lights are built to be lived with for decades, and the New Nature is a perfect example: thoughtful engineering, honest materials and a shape you will not tire of.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003ctable class=\"lm-shipping-table\"\u003e\n\u003ctr\u003e\n\u003cth\u003eLead Time\u003c\/th\u003e\n\u003ctd\u003eSpecial order from Italy: leaves Artemide's warehouse in 10–16 weeks, plus transit time. We email your confirmed ship date after you order.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecial Orders\u003c\/th\u003e\n\u003ctd\u003eBecause special-order pieces are made in Italy just for you, they can't be changed or cancelled once we place the order with Artemide. We're always happy to double-check the finish and options with you before you buy.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eShipping\u003c\/th\u003e\n\u003ctd\u003eFree shipping on orders over $100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003ePart Numbers\u003c\/h2\u003e\n\u003ctable class=\"lm-table\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\"\u003ePart #\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eOption\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eLead Time\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/docs.artemide.net\/generatepdf.php?code=1157W15A_EN\u0026amp;doctype=Spec\u0026amp;lang=EN\" target=\"_blank\" rel=\"noopener\"\u003e1157W15A\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eNew Nature Floor Lamp\u003c\/td\u003e\n\u003ctd\u003eSpecial order from Italy: 10–16 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What kind of light does the New Nature give?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"2700K is warm and cozy; output is 3132 lumens per Artemide.\"}},{\"@type\":\"Question\",\"name\":\"When will my New Nature ship?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Special order from Italy: leaves Artemide's warehouse in 10–16 weeks, plus transit time. We email your confirmed ship date after you order. A gentle note on special orders: they are made in Italy just for you, so they can't be changed or cancelled once ordered. Message us anytime to confirm your choices first.\"}},{\"@type\":\"Question\",\"name\":\"How do I dim or switch the New Nature?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dimmable (indirect) \/ on\/off (direct), according to Artemide.\"}},{\"@type\":\"Question\",\"name\":\"How much space does the New Nature need?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Plan for Height 74\\\" (1880 mm), Diameter 7.87\\\" (200 mm), Base Diameter 11\\\" (280 mm) (Artemide's figures). The line drawing in the gallery shows every measurement.\"}},{\"@type\":\"Question\",\"name\":\"Is the New Nature made for outdoor or bathroom use?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is meant for dry indoor rooms only (IP20), so keep it away from showers and porches.\"}},{\"@type\":\"Question\",\"name\":\"Is the New Nature covered by a warranty?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes: Artemide gives a 5-year limited warranty after you register your purchase with them, and we are here to help if anything goes wrong.\"}}]},{\"@id\":\"\/products\/new-nature-floor-lamp-artemide#product\",\"@type\":\"ProductGroup\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Artemide\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Artemide\"},\"additionalProperty\":[{\"@type\":\"PropertyValue\",\"name\":\"Brand\",\"value\":\"Artemide\"},{\"@type\":\"PropertyValue\",\"name\":\"Collection\",\"value\":\"New Nature\"},{\"@type\":\"PropertyValue\",\"name\":\"Designer\",\"value\":\"Ross Lovegrove\"},{\"@type\":\"PropertyValue\",\"name\":\"Category\",\"value\":\"Floor Lamp\"},{\"@type\":\"PropertyValue\",\"name\":\"Lamping\",\"value\":\"LED 42W+10W · 2700K\"},{\"@type\":\"PropertyValue\",\"name\":\"Lumens\",\"value\":\"3132 lumens\"},{\"@type\":\"PropertyValue\",\"name\":\"CCT\",\"value\":\"2700K\"},{\"@type\":\"PropertyValue\",\"name\":\"CRI\",\"value\":\"\u003e90\"},{\"@type\":\"PropertyValue\",\"name\":\"Controls\",\"value\":\"Dimmable (Indirect) \/ On\/Off (Direct)\"},{\"@type\":\"PropertyValue\",\"name\":\"Voltage\",\"value\":\"120V\"},{\"@type\":\"PropertyValue\",\"name\":\"Built From\",\"value\":\"Base in chrome-plated steel; Body made of thermoplastic material\"},{\"@type\":\"PropertyValue\",\"name\":\"Size\",\"value\":\"Height 74\\\" (1880 mm), Diameter 7.87\\\" (200 mm), Base Diameter 11\\\" (280 mm)\"},{\"@type\":\"PropertyValue\",\"name\":\"Product Weight\",\"value\":\"31.96 lb\"},{\"@type\":\"PropertyValue\",\"name\":\"IP Rating\",\"value\":\"IP20 (dry indoor locations)\"},{\"@type\":\"PropertyValue\",\"name\":\"LED Life\",\"value\":\"50000 hours\"},{\"@type\":\"PropertyValue\",\"name\":\"Warranty\",\"value\":\"5-year limited warranty from Artemide (upon product registration)\"},{\"@type\":\"PropertyValue\",\"name\":\"Made In\",\"value\":\"Italy\"},{\"@type\":\"PropertyValue\",\"name\":\"Lead Time\",\"value\":\"Special order from Italy: 10–16 weeks\"},{\"@type\":\"PropertyValue\",\"name\":\"Part Numbers\",\"value\":\"1157W15A\"}],\"hasVariant\":[{\"@id\":\"\/products\/new-nature-floor-lamp-artemide?variant=44950993666090#variant\",\"@type\":\"Product\",\"sku\":\"LM-ARTE-1157W15A\",\"mpn\":\"1157W15A\"}],\"countryOfOrigin\":\"Italy\",\"material\":\"Base in chrome-plated steel; Body made of thermoplastic material\"}]}\u003c\/script\u003e","brand":"Artemide","offers":[{"title":"Default Title","offer_id":44950993666090,"sku":"LM-ARTE-1157W15A","price":4024.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/Lamp_Design_Floor_New_Nature_1157015A_Product.jpg?v=1791863225","url":"https:\/\/www.loftmodern.com\/products\/new-nature-floor-lamp-artemide","provider":"LoftModern","version":"1.0","type":"link"}