{"product_id":"coat-rack-born-in-sweden","title":"Wall Coat Rack by Pascal Charmolu for Born in Sweden","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cdiv style=\"margin:0 0 20px 0;\"\u003e\n\u003cspan style=\"display:inline-block;background:#1d1d1b;color:#f6f2ea;padding:6px 13px;margin:0 8px 8px 0;font-size:13px;letter-spacing:0.05em;vertical-align:middle;\"\u003eSwedish design 🇸🇪\u003c\/span\u003e\u003cspan style=\"display:inline-block;border:1px solid #1d1d1b;color:#1d1d1b;padding:6px 13px;margin:0 8px 8px 0;font-size:13px;letter-spacing:0.05em;vertical-align:middle;\"\u003ePowder-coated steel\u003c\/span\u003e\u003cspan style=\"display:inline-block;border:1px solid #1d1d1b;color:#1d1d1b;padding:6px 13px;margin:0 8px 8px 0;font-size:13px;letter-spacing:0.05em;vertical-align:middle;\"\u003eRolled-paper form\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eA sheet of paper, rolled into hooks.\u003c\/strong\u003e Pascal Charmolu's coat rack for Born in Sweden looks like a page where strips have been curled up, and each curl becomes a hook.\u003c\/p\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eThe idea is disarmingly simple: take a flat sheet, cut strips and roll some of them up. Those rolled strips hold coats, scarves and bags, while the flat parts stay graphic against the wall.\u003c\/p\u003e\n\u003cp\u003eMade in sturdy powder-coated steel, it's a practical hall rack that reads as wall art.\u003c\/p\u003e\n\u003ch2\u003eAbout the Designer\u003c\/h2\u003e\n\u003cp\u003ePascal Charmolu is the designer behind many of Born in Sweden's best-known pieces for the hall, the table and the garden, credited by the brand on each design.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003ePlayful and graphic without taking over the wall.\u003c\/p\u003e\n\u003cp\u003eSteel strong enough for daily coats and bags.\u003c\/p\u003e\n\u003cp\u003eBold colours to match or contrast with your hall.\u003c\/p\u003e\n\u003ch2\u003eWhere It's Best Placed\u003c\/h2\u003e\n\u003cp\u003eIn the hall by the front door.\u003c\/p\u003e\n\u003cp\u003eIn a kids' room for jackets and backpacks, or in a guest room as a decorative hanger.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003ctable class=\"lm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eBorn in Sweden\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eDesigner\u003c\/th\u003e\n\u003ctd\u003ePascal Charmolu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003ePowder-coated steel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eMounting\u003c\/th\u003e\n\u003ctd\u003eWall mounted\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eColors\u003c\/th\u003e\n\u003ctd\u003eBlack, Red, Purple\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eBorn in Sweden item numbers\u003c\/th\u003e\n\u003ctd\u003e7340088 (Black), 7340089 (Red), 7340101 (Purple)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ch2\u003eLiving With It\u003c\/h2\u003e\n\u003cp\u003eWipe with a soft damp cloth. Mount with screws and plugs suited to your wall.\u003c\/p\u003e\n\u003ch2\u003eWho It's Not For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHeavy loads like bicycles or tools.\u003c\/li\u003e\n\u003cli\u003eFreestanding use: it mounts to the wall.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAbout Born in Sweden\u003c\/h2\u003e\n\u003cp\u003eBorn in Sweden was founded in 2008 and works from Borås, on Sweden's west coast. The studio develops objects that are both practical and beautiful, in close collaboration with designers who understand Scandinavian living: quality, long-lived products and clean materials.\u003c\/p\u003e\n\u003cp\u003eEvery Born in Sweden design is made exclusively for the brand, in small factories it has long relationships with, using materials that are recycled or easy to recycle.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhat is it made of?\u003c\/h3\u003e\n\u003cp\u003ePowder-coated steel.\u003c\/p\u003e\n\u003ch3\u003eWhich colours are there?\u003c\/h3\u003e\n\u003cp\u003eBlack, red and purple.\u003c\/p\u003e\n\u003ch3\u003eDoes it come with hooks?\u003c\/h3\u003e\n\u003cp\u003eThe hooks are part of the rack itself: rolled strips of steel.\u003c\/p\u003e\n\u003ch2\u003eWhy We Love It\u003c\/h2\u003e\n\u003cp\u003eEveryday storage that makes people stop and look twice.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003ctable class=\"lm-shipping-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eProcessing Time\u003c\/th\u003e\n\u003ctd\u003eIn-stock items typically leave within 2–3 business days.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eReturns\u003c\/th\u003e\n\u003ctd\u003eFinal sale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ch2\u003eConfigurations and SKUs\u003c\/h2\u003e\n\u003ctable class=\"lm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eBlack\u003c\/th\u003e\n\u003ctd\u003eLM-BIS-7340088 · Born in Sweden 7340088\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003eRed\u003c\/th\u003e\n\u003ctd\u003eLM-BIS-7340089 · Born in Sweden 7340089\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em\"\u003ePurple\u003c\/th\u003e\n\u003ctd\u003eLM-BIS-7340101 · Born in Sweden 7340101\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ProductGroup\",\"@id\":\"https:\/\/www.loftmodern.com\/products\/coat-rack-born-in-sweden#product\",\"name\":\"Wall Coat Rack by Pascal Charmolu for Born in Sweden\",\"url\":\"https:\/\/www.loftmodern.com\/products\/coat-rack-born-in-sweden\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Born in Sweden\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Born in Sweden\",\"url\":\"https:\/\/borninsweden.se\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"SE\"},\"foundingDate\":\"2008\"},\"material\":\"Powder-coated steel\",\"productGroupID\":\"BIS-COAT\",\"variesBy\":[\"https:\/\/schema.org\/color\"],\"hasVariant\":[{\"@type\":\"Product\",\"sku\":\"LM-BIS-7340088\",\"mpn\":\"7340088\",\"name\":\"Wall Coat Rack - Black\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"gtin13\":\"7340030800588\"},{\"@type\":\"Product\",\"sku\":\"LM-BIS-7340089\",\"mpn\":\"7340089\",\"name\":\"Wall Coat Rack - Red\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"gtin13\":\"7340030800595\"},{\"@type\":\"Product\",\"sku\":\"LM-BIS-7340101\",\"mpn\":\"7340101\",\"name\":\"Wall Coat Rack - Purple\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"gtin13\":\"7340030800717\"}],\"designer\":{\"@type\":\"Person\",\"name\":\"Pascal Charmolu\"}},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is it made of?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Powder-coated steel.\"}},{\"@type\":\"Question\",\"name\":\"Which colours are there?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Black, red and purple.\"}},{\"@type\":\"Question\",\"name\":\"Does it come with hooks?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The hooks are part of the rack itself: rolled strips of steel.\"}}]}]}\u003c\/script\u003e","brand":"Born in Sweden","offers":[{"title":"Black","offer_id":45046677012522,"sku":"LM-BIS-7340088","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":45046677045290,"sku":"LM-BIS-7340089","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":45046677078058,"sku":"LM-BIS-7340101","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/coatrackfunct.hp-85750.jpg?v=1794410341","url":"https:\/\/www.loftmodern.com\/products\/coat-rack-born-in-sweden","provider":"LoftModern","version":"1.0","type":"link"}