{"product_id":"cala-jute-rug-by-toulemonde-bochart","title":"Cala Jute Rug by Toulemonde Bochart","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCala\u003c\/strong\u003e is a hand-knotted jute rug from the Toulemonde Bochart studio in Paris.\u003c\/p\u003e\n\u003cp\u003eIt comes in 1 colors: Gold. 3 sizes: 67 x 94.5 in, 79 x 118 in and 98.5 x 138 in.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:nowrap;gap:6px;justify-content:center;align-items:flex-start;margin:20px 0;text-align:center\"\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-handmade.png?v=1792731695\" alt=\"Handmade icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eHandmade\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-craftsmanship.png?v=1792731695\" alt=\"Valorization of craftsmanship icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eValorization of craftsmanship\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-created-in-paris.png?v=1792731695\" alt=\"Created in Paris icon with French flag\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eCreated in Paris\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-natural-fibers.png?v=1792731695\" alt=\"Natural fibers icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eNatural fibers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-social-values.png?v=1792731695\" alt=\"Guarantee of social values icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eGuarantee of social values\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-environment.png?v=1792731695\" alt=\"Preservation of the environment icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003ePreservation of the environment\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eThe Story Behind Toulemonde Bochart\u003c\/h2\u003e\n\u003cp\u003eToulemonde Bochart is a Parisian rug house that works with a circle of French designers, architects and artists, with craftsmanship perpetuated since 1949. Each rug is drawn in Paris and then made by hand, so the design comes first and the craft carries it out with care. Every rug is certified by GoodWeave, an international certification founded by Nobel Peace Prize laureate Kailash Satyarthi. It guarantees that no child labor is used in the production chain and supports social and educational programs in the regions where the rugs are made.\u003c\/p\u003e\n\u003cp\u003eWatch the brand film: \u003ca href=\"https:\/\/www.dropbox.com\/scl\/fi\/mzs5hi43iluf520u4l21s\/Toulemonde-Bochart-Custom-Rugs.mp4\" target=\"_blank\" rel=\"noopener\"\u003eToulemonde Bochart, the rugs and the people who make them (video)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe Studio Behind It\u003c\/h2\u003e\n\u003cp\u003eCala was created by the Toulemonde Bochart studio in Paris, the house’s own design team, which draws and develops each rug before it is made by hand.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003e“an ancestral soumak technique” (Toulemonde Bochart, on Cala)\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eCala invites you to the arid lands of the Balearic Islands. It is hand-knotted in golden jute using the ancestral soumak technique, where material and color dialogue in harmony.\u003c\/p\u003e\n\u003ch2\u003eHow It’s Made\u003c\/h2\u003e\n\u003cp\u003eCala is hand-knotted in 100% Golden Jute, with a density of 6\/6 knots per square meter. Toulemonde Bochart rugs are created in Paris, made by hand and certified GoodWeave.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp\u003eThe natural golden fiber brings warmth and texture, and the ochre tone feels sun-baked. Ideal for relaxed contemporary rooms.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eVacuum gently with a brushless vacuum, blot spills right away and keep the rug dry, since natural jute is sensitive to moisture. Ask a rug specialist about stains.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaker\u003c\/th\u003e\n\u003ctd\u003eToulemonde Bochart, Paris\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDesigner\u003c\/th\u003e\n\u003ctd\u003eToulemonde Bochart studio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eSizes\u003c\/th\u003e\n\u003ctd\u003e67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003e100% Golden Jute\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDensity\u003c\/th\u003e\n\u003ctd\u003e6\/6 knots per sq m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eAppearance\u003c\/th\u003e\n\u003ctd\u003eMast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e2.75 kg per sq m (about 0.56 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eConstruction\u003c\/th\u003e\n\u003ctd\u003eHand knotted\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile weight\u003c\/th\u003e\n\u003ctd\u003eN \/ A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eTotal thickness\u003c\/th\u003e\n\u003ctd\u003e0.43 to 0.47 in (11 to 12 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile thickness\u003c\/th\u003e\n\u003ctd\u003eFlat mat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile composition\u003c\/th\u003e\n\u003ctd\u003e100% Golden Jute\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eUse\u003c\/th\u003e\n\u003ctd\u003enormal traffic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFoundation\u003c\/th\u003e\n\u003ctd\u003eNo file\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFire classification\u003c\/th\u003e\n\u003ctd\u003eNCF - Ignifugation sur demande\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eCertification\u003c\/th\u003e\n\u003ctd\u003eGoodWeave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eItem numbers\u003c\/th\u003e\n\u003ctd\u003e02678-1724-OCRE; 02678-2030-OCRE; 02678-2535-OCRE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cp\u003eTechnical sheet: \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/FICHE_TECHNIQUE_CALA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eCala technical sheet (PDF)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhere It Shines\u003c\/h2\u003e\n\u003cp\u003eAnchor a living room seating group, define a dining table, or give a bedroom a soft landing zone.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhat sizes does the Cala rug come in?\u003c\/h3\u003e\n\u003cp\u003e3 sizes: 67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\u003c\/p\u003e\n\u003ch3\u003eWhat is the Cala rug made of?\u003c\/h3\u003e\n\u003cp\u003e100% Golden Jute, hand-knotted.\u003c\/p\u003e\n\u003ch3\u003eIs the Cala rug suitable for high-traffic rooms?\u003c\/h3\u003e\n\u003cp\u003eThe maker rates it for normal traffic, so it suits living rooms and bedrooms best.\u003c\/p\u003e\n\u003ch3\u003eHow do I clean the Cala rug?\u003c\/h3\u003e\n\u003cp\u003eVacuum gently with a brushless vacuum, blot spills right away and keep the rug dry, since natural jute is sensitive to moisture. Ask a rug specialist about stains.\u003c\/p\u003e\n\u003ch3\u003eIs the Cala rug ethically made?\u003c\/h3\u003e\n\u003cp\u003eYes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\u003c\/p\u003e\n\u003ch3\u003eWho designed the Cala rug?\u003c\/h3\u003e\n\u003cp\u003eThe Toulemonde Bochart studio in Paris designed it.\u003c\/p\u003e\n\u003ch3\u003eWhat colors does the Cala rug come in?\u003c\/h3\u003e\n\u003cp\u003eGold.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-shipping-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMade to order\u003c\/th\u003e\n\u003ctd\u003eGold, 67 x 94.5 in (170 x 240 cm); Gold, 79 x 118 in (200 x 300 cm); Gold, 98.5 x 138 in (250 x 350 cm). Ships in about 14 weeks.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What sizes does the Cala rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"3 sizes: 67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\"}},{\"@type\":\"Question\",\"name\":\"What is the Cala rug made of?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"100% Golden Jute, hand-knotted.\"}},{\"@type\":\"Question\",\"name\":\"Is the Cala rug suitable for high-traffic rooms?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The maker rates it for normal traffic, so it suits living rooms and bedrooms best.\"}},{\"@type\":\"Question\",\"name\":\"How do I clean the Cala rug?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vacuum gently with a brushless vacuum, blot spills right away and keep the rug dry, since natural jute is sensitive to moisture. 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Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\"}},{\"@type\":\"Question\",\"name\":\"Who designed the Cala rug?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Toulemonde Bochart studio in Paris designed it.\"}},{\"@type\":\"Question\",\"name\":\"What colors does the Cala rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gold.\"}}]},{\"@id\":\"\/products\/cala-jute-rug-by-toulemonde-bochart#product\",\"@type\":\"ProductGroup\",\"name\":\"Cala Jute Rug\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Toulemonde Bochart\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Toulemonde Bochart\"},\"material\":\"100% Golden Jute\",\"hasVariant\":[{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02678-1724-OCRE\",\"mpn\":\"02678-1724-OCRE\",\"size\":\"67 x 94.5 in\",\"color\":\"Gold\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02678-2030-OCRE\",\"mpn\":\"02678-2030-OCRE\",\"size\":\"79 x 118 in\",\"color\":\"Gold\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02678-2535-OCRE\",\"mpn\":\"02678-2535-OCRE\",\"size\":\"98.5 x 138 in\",\"color\":\"Gold\"}]}]}\u003c\/script\u003e\n\u003c\/div\u003e","brand":"Toulemonde Bochart","offers":[{"title":"Gold \/ 67 x 94.5 in (170 x 240 cm)","offer_id":44985249136682,"sku":"LM-TLMB-02678-1724-OCRE","price":2375.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ 79 x 118 in (200 x 300 cm)","offer_id":44985249169450,"sku":"LM-TLMB-02678-2030-OCRE","price":3328.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ 98.5 x 138 in (250 x 350 cm)","offer_id":44985249202218,"sku":"LM-TLMB-02678-2535-OCRE","price":4920.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/cala-ocregold-packshot-rvb-BD-V2.jpg?v=1792733138","url":"https:\/\/www.loftmodern.com\/products\/cala-jute-rug-by-toulemonde-bochart","provider":"LoftModern","version":"1.0","type":"link"}