{"product_id":"baya-wool-rug-by-florence-bourel-for-toulemonde-bochart","title":"Baya Wool Rug by Florence Bourel for Toulemonde Bochart","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBaya\u003c\/strong\u003e is a hand-tufted wool rug designed by Florence Bourel for Toulemonde Bochart.\u003c\/p\u003e\n\u003cp\u003e3 sizes: 67 x 94.5 in, 79 x 118 in and 98.5 x 138 in.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:nowrap;gap:6px;justify-content:center;align-items:flex-start;margin:20px 0;text-align:center\"\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-handmade.png?v=1792731695\" alt=\"Handmade icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eHandmade\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-craftsmanship.png?v=1792731695\" alt=\"Valorization of craftsmanship icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eValorization of craftsmanship\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-created-in-paris.png?v=1792731695\" alt=\"Created in Paris icon with French flag\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eCreated in Paris\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-natural-fibers.png?v=1792731695\" alt=\"Natural fibers icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eNatural fibers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-social-values.png?v=1792731695\" alt=\"Guarantee of social values icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eGuarantee of social values\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-environment.png?v=1792731695\" alt=\"Preservation of the environment icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003ePreservation of the environment\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eThe Story Behind Toulemonde Bochart\u003c\/h2\u003e\n\u003cp\u003eToulemonde Bochart is a Parisian rug house that works with a circle of French designers, architects and artists, with craftsmanship perpetuated since 1949. Each rug is drawn in Paris and then made by hand, so the design comes first and the craft carries it out with care. Every rug is certified by GoodWeave, an international certification founded by Nobel Peace Prize laureate Kailash Satyarthi. It guarantees that no child labor is used in the production chain and supports social and educational programs in the regions where the rugs are made.\u003c\/p\u003e\n\u003cp\u003eWatch the brand film: \u003ca href=\"https:\/\/www.dropbox.com\/scl\/fi\/mzs5hi43iluf520u4l21s\/Toulemonde-Bochart-Custom-Rugs.mp4\" target=\"_blank\" rel=\"noopener\"\u003eToulemonde Bochart, the rugs and the people who make them (video)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe Designer: Florence Bourel\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/toulemondebochart.com\/cdn\/shop\/files\/Florence-Bourel.jpg\" alt=\"Portrait of Florence Bourel\" width=\"360\" style=\"max-width:100%;height:auto\"\u003e\u003c\/p\u003e\n\u003cp\u003eFlorence Bourel’s first collections combine clean, graphic lines, raw materials, vibrant colors, and traditional weaving techniques, all within an “artisanal” spirit. Shaped by a solid background in product design, interior architecture, and scenography, she draws on her mixed heritage from Brittany and Africa to create a style where color emerges alongside timeless and contemporary graphics.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003e“the artistic extravagance of Rajasthan” (Toulemonde Bochart, on Baya)\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eBaya is a masterful creation by Florence Bourel for Toulemonde Bochart, an homage to the artistic extravagance of Rajasthan. Hand-tufted in wool and plant-based silk, it is a firework of colors, materials and textures.\u003c\/p\u003e\n\u003ch2\u003eHow It’s Made\u003c\/h2\u003e\n\u003cp\u003eBaya is hand-tufted in 70% Wool 30% Vegetable Silk, with a density of 62120 knots per square meter. Toulemonde Bochart rugs are created in Paris, made by hand and certified GoodWeave.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp\u003eA red statement rug for a room that wants energy. The plant-silk highlights catch the light.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant. Viscose and plant-silk fibers are fragile in water, so avoid wetting the rug and have stains treated by a rug specialist.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaker\u003c\/th\u003e\n\u003ctd\u003eToulemonde Bochart, Paris\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDesigner\u003c\/th\u003e\n\u003ctd\u003eFlorence Bourel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eSizes\u003c\/th\u003e\n\u003ctd\u003e67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003e70% Wool 30% Vegetable Silk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDensity\u003c\/th\u003e\n\u003ctd\u003e62120 knots per sq m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eAppearance\u003c\/th\u003e\n\u003ctd\u003eMatte and Glossy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e4.5 kg per sq m (about 0.92 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eConstruction\u003c\/th\u003e\n\u003ctd\u003eHand tufted\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile weight\u003c\/th\u003e\n\u003ctd\u003e2.5 kg per sq m (about 0.51 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eTotal thickness\u003c\/th\u003e\n\u003ctd\u003e0.51 to 0.55 in (13 to 14 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile thickness\u003c\/th\u003e\n\u003ctd\u003e0.47 in (12 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile composition\u003c\/th\u003e\n\u003ctd\u003e70% Wool 30% Vegetable silk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eUse\u003c\/th\u003e\n\u003ctd\u003eNormal traffic \/ Fragile in water\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFoundation\u003c\/th\u003e\n\u003ctd\u003eCotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eCertification\u003c\/th\u003e\n\u003ctd\u003eGoodWeave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eItem numbers\u003c\/th\u003e\n\u003ctd\u003e01996-1724-ROUG; 01996-2030-ROUG; 01996-2535-ROUG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cp\u003eTechnical sheet: \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/FICHE_TECHNIQUE_BAYA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eBaya technical sheet (PDF)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhere It Shines\u003c\/h2\u003e\n\u003cp\u003eAnchor a living room seating group, define a dining table, or give a bedroom a soft landing zone.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhat sizes does the Baya rug come in?\u003c\/h3\u003e\n\u003cp\u003e3 sizes: 67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\u003c\/p\u003e\n\u003ch3\u003eWhat is the Baya rug made of?\u003c\/h3\u003e\n\u003cp\u003e70% Wool 30% Vegetable Silk, hand-tufted.\u003c\/p\u003e\n\u003ch3\u003eIs the Baya rug suitable for high-traffic rooms?\u003c\/h3\u003e\n\u003cp\u003eThe maker rates it for normal traffic \/ fragile in water, so it suits living rooms and bedrooms best.\u003c\/p\u003e\n\u003ch3\u003eHow do I clean the Baya rug?\u003c\/h3\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant. Viscose and plant-silk fibers are fragile in water, so avoid wetting the rug and have stains treated by a rug specialist.\u003c\/p\u003e\n\u003ch3\u003eIs the Baya rug ethically made?\u003c\/h3\u003e\n\u003cp\u003eYes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\u003c\/p\u003e\n\u003ch3\u003eWho designed the Baya rug?\u003c\/h3\u003e\n\u003cp\u003eFlorence Bourel designed it for Toulemonde Bochart.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-shipping-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eIn stock\u003c\/th\u003e\n\u003ctd\u003e67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm). Ships in 2 to 4 business days.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMade to order\u003c\/th\u003e\n\u003ctd\u003e98.5 x 138 in (250 x 350 cm). Ships in about 14 weeks.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What sizes does the Baya rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"3 sizes: 67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\"}},{\"@type\":\"Question\",\"name\":\"What is the Baya rug made of?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"70% Wool 30% Vegetable Silk, hand-tufted.\"}},{\"@type\":\"Question\",\"name\":\"Is the Baya rug suitable for high-traffic rooms?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The maker rates it for normal traffic \/ fragile in water, so it suits living rooms and bedrooms best.\"}},{\"@type\":\"Question\",\"name\":\"How do I clean the Baya rug?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant. 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Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\"}},{\"@type\":\"Question\",\"name\":\"Who designed the Baya rug?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Florence Bourel designed it for Toulemonde Bochart.\"}}]},{\"@id\":\"\/products\/baya-wool-rug-by-florence-bourel-for-toulemonde-bochart#product\",\"@type\":\"ProductGroup\",\"name\":\"Baya Wool Rug\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Toulemonde Bochart\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Toulemonde Bochart\"},\"material\":\"70% Wool 30% Vegetable Silk\",\"hasVariant\":[{\"@type\":\"Product\",\"sku\":\"LM-TLMB-01996-1724-ROUG\",\"mpn\":\"01996-1724-ROUG\",\"size\":\"67 x 94.5 in\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-01996-2030-ROUG\",\"mpn\":\"01996-2030-ROUG\",\"size\":\"79 x 118 in\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-01996-2535-ROUG\",\"mpn\":\"01996-2535-ROUG\",\"size\":\"98.5 x 138 in\"}]}]}\u003c\/script\u003e\n\u003c\/div\u003e","brand":"Toulemonde Bochart","offers":[{"title":"67 x 94.5 in (170 x 240 cm)","offer_id":44985248940074,"sku":"LM-TLMB-01996-1724-ROUG","price":2837.0,"currency_code":"USD","in_stock":true},{"title":"79 x 118 in (200 x 300 cm)","offer_id":44985248972842,"sku":"LM-TLMB-01996-2030-ROUG","price":3884.0,"currency_code":"USD","in_stock":true},{"title":"98.5 x 138 in (250 x 350 cm)","offer_id":44985275777066,"sku":"LM-TLMB-01996-2535-ROUG","price":7303.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/Baya-Rouge-e1408712287152.jpg?v=1792733134","url":"https:\/\/www.loftmodern.com\/products\/baya-wool-rug-by-florence-bourel-for-toulemonde-bochart","provider":"LoftModern","version":"1.0","type":"link"}