{"product_id":"apollo-180-floor-lamp","title":"Apollo 180 Floor Lamp by Broberg \u0026 Ridderstråle","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eApollo 180 Floor Lamp by Broberg \u0026amp; Ridderstråle\u003c\/strong\u003e — Apollo’s machined cones, drawn up into a slender column of light.\u003c\/p\u003e\n\u003cp\u003eTall, polished and minimal, it stands in a corner like a piece of sculpture.\u003c\/p\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eApollo 180 joined the collection in 2020, carrying the conical design from the pendants up to floor height. Broberg \u0026amp; Ridderstråle turned each Apollo from a solid piece of aluminum on a lathe. Two cones balance point to point like a spinning gyroscope, and when the designers saw the first silhouette, it reminded them of the rocket engines on the Apollo spacecraft, which settled the name.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp\u003eIt is one of the few floor lamps that looks as good switched off as on, and the machined finish rewards a close look.\u003c\/p\u003e\n\u003ch2\u003eMade for Real Life\u003c\/h2\u003e\n\u003cp\u003ePlug it in and use the foot dimmer on the 8.5 ft cord. A dimmable GU10 LED of about 350 lumens at 3000K is what Pholc recommends. It sits beautifully alongside the \u003ca href=\"\/products\/apollo-pendant-broberg-ridderstrale\"\u003eApollo cone pendant\u003c\/a\u003e, \u003ca href=\"\/products\/apollo-wall-sconce\"\u003eApollo wall sconce\u003c\/a\u003e and \u003ca href=\"\/products\/apollo-zero-mini-pendant\"\u003eApollo mini cone pendant\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003ctable class=\"lm-table\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eMaker\u003c\/th\u003e\n\u003ctd\u003ePholc (Sweden)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eCollection\u003c\/th\u003e\n\u003ctd\u003eApollo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eDesigned by\u003c\/th\u003e\n\u003ctd\u003eBroberg \u0026amp; Ridderstråle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eDesigned in\u003c\/th\u003e\n\u003ctd\u003e2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eWhat it is\u003c\/th\u003e\n\u003ctd\u003eFloor lamp of stacked machine-turned cones\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eColor options\u003c\/th\u003e\n\u003ctd\u003eAluminum (polished)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eSize\u003c\/th\u003e\n\u003ctd\u003e9.8\" base diameter × 70.9\" high (25 × 180 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e12.2 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eMade from\u003c\/th\u003e\n\u003ctd\u003eSolid machine-turned aluminum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eBulb\u003c\/th\u003e\n\u003ctd\u003e1 × GU10, max 7W, not included; Pholc recommends a dimmable GU10 PAR16 LED, 6W, 350 lm, 3000K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eBulb in the box\u003c\/th\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eDimming\u003c\/th\u003e\n\u003ctd\u003eDimmable with the included push-button floor dimmer and a dimmable bulb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eCable\u003c\/th\u003e\n\u003ctd\u003e8.5 ft (260 cm) black PVC cord with plug\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eRating\u003c\/th\u003e\n\u003ctd\u003eIP20, for dry indoor locations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eVoltage\u003c\/th\u003e\n\u003ctd\u003e120V (US version)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eSafety listing\u003c\/th\u003e\n\u003ctd\u003eETL listed (US version)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003eLead time\u003c\/th\u003e\n\u003ctd\u003eMade to order by Pholc; ships in about 4 weeks (28 days)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;overflow-wrap:normal;word-break:normal\"\u003ePholc item no.\u003c\/th\u003e\n\u003ctd\u003eAluminum: 792414\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eWhere It Shines\u003c\/h2\u003e\n\u003cp\u003eIn the corner of a living room beside a lounge chair, flanking a sofa, or in a hotel lobby.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhere does Apollo 180 look best?\u003c\/h3\u003e\n\u003cp\u003eBeside a lounge chair or in a quiet corner where its silhouette can be seen.\u003c\/p\u003e\n\u003ch3\u003eDoes Apollo 180 match the Apollo pendants?\u003c\/h3\u003e\n\u003cp\u003eYes, it shares their machined cones and polished aluminum.\u003c\/p\u003e\n\u003ch3\u003eIs Apollo 180 a reading lamp?\u003c\/h3\u003e\n\u003cp\u003eIt is mainly an accent and mood light; pair it with a table lamp for long reading sessions.\u003c\/p\u003e\n\u003ch3\u003eWho designed Apollo 180?\u003c\/h3\u003e\n\u003cp\u003eBroberg \u0026amp; Ridderstråle for Pholc, in 2020.\u003c\/p\u003e\n\u003ch3\u003eWhen will my Apollo floor lamp be ready?\u003c\/h3\u003e\n\u003cp\u003ePholc builds each one to order, so plan on about four weeks before it leaves for your home.\u003c\/p\u003e\n\u003ch2\u003eFor the Trade\u003c\/h2\u003e\n\u003cp\u003eWorking on a restaurant, a boutique hotel, an office or a client’s home? Members of the \u003ca href=\"\/pages\/sign-up-for-trade-account\"\u003eLoftModern Trade Program\u003c\/a\u003e (interior designers, architects, hospitality buyers, home stagers and commercial buyers) receive trade pricing, up to 20% off retail on eligible brands, plus concierge support for multi-fixture orders. Apply once with your business details; we reply by email with your account.\u003c\/p\u003e\n\u003ch2\u003eWhy We Love It\u003c\/h2\u003e\n\u003cp\u003eSculpture first, lamp second, beautiful always. Pholc was founded in Sweden in 2015 by Maja and Samuel Norburg. Its motto is \"Swedish, never ordinary\": expressive simplicity, timeless shapes and a refusal to do the expected.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003ctable class=\"lm-shipping-table\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eLead Time\u003c\/th\u003e\n\u003ctd\u003eMade to order by Pholc: allow about 4 weeks (28 days) before it ships.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eShipping\u003c\/th\u003e\n\u003ctd\u003eFree ground shipping on orders over $100 to the 48 contiguous states.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eReturns\u003c\/th\u003e\n\u003ctd\u003eFinal sale, as each piece is made to order. If an item arrives damaged or incorrect, tell us within 2 days of delivery and we’ll put it right.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Where does Apollo 180 look best?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Beside a lounge chair or in a quiet corner where its silhouette can be seen.\"}},{\"@type\":\"Question\",\"name\":\"Does Apollo 180 match the Apollo pendants?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, it shares their machined cones and polished aluminum.\"}},{\"@type\":\"Question\",\"name\":\"Is Apollo 180 a reading lamp?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is mainly an accent and mood light; pair it with a table lamp for long reading sessions.\"}},{\"@type\":\"Question\",\"name\":\"Who designed Apollo 180?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Broberg \u0026 Ridderstråle for Pholc, in 2020.\"}},{\"@type\":\"Question\",\"name\":\"When will my Apollo floor lamp be ready?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pholc builds each one to order, so plan on about four weeks before it leaves for your home.\"}}]},{\"@type\":\"ProductGroup\",\"@id\":\"https:\/\/www.loftmodern.com\/products\/apollo-180-floor-lamp#product\",\"name\":\"Apollo 180 Floor Lamp by Broberg \u0026 Ridderstråle\",\"url\":\"https:\/\/www.loftmodern.com\/products\/apollo-180-floor-lamp\",\"productGroupID\":\"PHOLC-APOLLO180\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Pholc\",\"url\":\"https:\/\/pholc.com\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Pholc\",\"url\":\"https:\/\/pholc.com\",\"foundingDate\":\"2015\",\"founder\":[{\"@type\":\"Person\",\"name\":\"Maja Norburg\"},{\"@type\":\"Person\",\"name\":\"Samuel Norburg\"}],\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"SE\"}},\"material\":\"Machine-turned aluminum\",\"additionalProperty\":[{\"@type\":\"PropertyValue\",\"name\":\"Maker\",\"value\":\"Pholc (Sweden)\"},{\"@type\":\"PropertyValue\",\"name\":\"Collection\",\"value\":\"Apollo\"},{\"@type\":\"PropertyValue\",\"name\":\"Designed by\",\"value\":\"Broberg \u0026 Ridderstråle\"},{\"@type\":\"PropertyValue\",\"name\":\"Designed in\",\"value\":\"2020\"},{\"@type\":\"PropertyValue\",\"name\":\"What it is\",\"value\":\"Floor lamp of stacked machine-turned cones\"},{\"@type\":\"PropertyValue\",\"name\":\"Color options\",\"value\":\"Aluminum (polished)\"},{\"@type\":\"PropertyValue\",\"name\":\"Size\",\"value\":\"9.8\\\" base diameter × 70.9\\\" high (25 × 180 cm)\"},{\"@type\":\"PropertyValue\",\"name\":\"Weight\",\"value\":\"12.2 lb\"},{\"@type\":\"PropertyValue\",\"name\":\"Made from\",\"value\":\"Solid machine-turned aluminum\"},{\"@type\":\"PropertyValue\",\"name\":\"Bulb\",\"value\":\"1 × GU10, max 7W, not included; Pholc recommends a dimmable GU10 PAR16 LED, 6W, 350 lm, 3000K\"},{\"@type\":\"PropertyValue\",\"name\":\"Bulb in the box\",\"value\":\"No\"},{\"@type\":\"PropertyValue\",\"name\":\"Dimming\",\"value\":\"Dimmable with the included push-button floor dimmer and a dimmable bulb\"},{\"@type\":\"PropertyValue\",\"name\":\"Cable\",\"value\":\"8.5 ft (260 cm) black PVC cord with plug\"},{\"@type\":\"PropertyValue\",\"name\":\"Rating\",\"value\":\"IP20, for dry indoor locations\"},{\"@type\":\"PropertyValue\",\"name\":\"Voltage\",\"value\":\"120V (US version)\"},{\"@type\":\"PropertyValue\",\"name\":\"Safety listing\",\"value\":\"ETL listed (US version)\"},{\"@type\":\"PropertyValue\",\"name\":\"Lead time\",\"value\":\"Made to order by Pholc; ships in about 4 weeks (28 days)\"},{\"@type\":\"PropertyValue\",\"name\":\"Pholc item no.\",\"value\":\"Aluminum: 792414\"}],\"variesBy\":[\"https:\/\/schema.org\/color\"],\"hasVariant\":[{\"@type\":\"Product\",\"name\":\"Apollo 180 Floor Lamp by Broberg \u0026 Ridderstråle – Aluminum\",\"sku\":\"LM-PHLC-792414\",\"mpn\":\"792414\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"gtin13\":\"7319687924145\",\"color\":\"Aluminum\",\"weight\":{\"@type\":\"QuantitativeValue\",\"value\":12.24,\"unitCode\":\"LBR\"}}],\"designer\":{\"@type\":\"Organization\",\"name\":\"Broberg \u0026 Ridderstråle\"}}]}\u003c\/script\u003e\n\u003c\/div\u003e","brand":"Pholc","offers":[{"title":"Aluminum","offer_id":44950485041194,"sku":"LM-PHLC-792414","price":2594.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/Apollo_180_792414_Product_1_a125aecf-fd40-4d30-95c2-185ca3e1c595.png?v=1791794901","url":"https:\/\/www.loftmodern.com\/products\/apollo-180-floor-lamp","provider":"LoftModern","version":"1.0","type":"link"}