{"product_id":"alpha-wool-rug-by-toulemonde-bochart","title":"Alpha Wool Rug by Toulemonde Bochart","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAlpha\u003c\/strong\u003e is a hand-tufted wool rug from the Toulemonde Bochart studio in Paris.\u003c\/p\u003e\n\u003cp\u003eIt comes in 3 colors: Terracotta, Yellow and Blue. 3 sizes: 67 x 79 in, 79 x 95 in and 98 x 118 in.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:nowrap;gap:6px;justify-content:center;align-items:flex-start;margin:20px 0;text-align:center\"\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-handmade.png?v=1792731695\" alt=\"Handmade icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eHandmade\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-craftsmanship.png?v=1792731695\" alt=\"Valorization of craftsmanship icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eValorization of craftsmanship\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-created-in-paris.png?v=1792731695\" alt=\"Created in Paris icon with French flag\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eCreated in Paris\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-natural-fibers.png?v=1792731695\" alt=\"Natural fibers icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eNatural fibers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-social-values.png?v=1792731695\" alt=\"Guarantee of social values icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eGuarantee of social values\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-environment.png?v=1792731695\" alt=\"Preservation of the environment icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003ePreservation of the environment\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eThe Story Behind Toulemonde Bochart\u003c\/h2\u003e\n\u003cp\u003eToulemonde Bochart is a Parisian rug house that works with a circle of French designers, architects and artists, with craftsmanship perpetuated since 1949. Each rug is drawn in Paris and then made by hand, so the design comes first and the craft carries it out with care. Every rug is certified by GoodWeave, an international certification founded by Nobel Peace Prize laureate Kailash Satyarthi. It guarantees that no child labor is used in the production chain and supports social and educational programs in the regions where the rugs are made.\u003c\/p\u003e\n\u003cp\u003eWatch the brand film: \u003ca href=\"https:\/\/www.dropbox.com\/scl\/fi\/mzs5hi43iluf520u4l21s\/Toulemonde-Bochart-Custom-Rugs.mp4\" target=\"_blank\" rel=\"noopener\"\u003eToulemonde Bochart, the rugs and the people who make them (video)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe Studio Behind It\u003c\/h2\u003e\n\u003cp\u003eAlpha was created by the Toulemonde Bochart studio in Paris, the house’s own design team, which draws and develops each rug before it is made by hand.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003e“bold graphic composition” (Toulemonde Bochart, on Alpha)\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eAlpha is hand-tufted in pure New Zealand wool, a bold graphic composition from the Toulemonde Bochart collection. It comes in blue, terracotta and yellow.\u003c\/p\u003e\n\u003ch2\u003eHow It’s Made\u003c\/h2\u003e\n\u003cp\u003eAlpha is hand-tufted in 100% New Zealand Wool, with a density of 74500 knots per square meter. Toulemonde Bochart rugs are created in Paris, made by hand and certified GoodWeave.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp\u003eIts graphic energy works with contemporary interiors and stands up to heavy traffic, so it earns its place in a living room or hallway. The maker rates it for heavy traffic.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaker\u003c\/th\u003e\n\u003ctd\u003eToulemonde Bochart, Paris\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDesigner\u003c\/th\u003e\n\u003ctd\u003eToulemonde Bochart studio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eSizes\u003c\/th\u003e\n\u003ctd\u003e67 x 79 in (170 x 200 cm); 79 x 95 in (200 x 240 cm); 98 x 118 in (250 x 300 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003e100% New Zealand Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDensity\u003c\/th\u003e\n\u003ctd\u003e74500 knots per sq m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eAppearance\u003c\/th\u003e\n\u003ctd\u003eMast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e4 kg per sq m (about 0.82 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eConstruction\u003c\/th\u003e\n\u003ctd\u003eHand-tufted\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile weight\u003c\/th\u003e\n\u003ctd\u003e2.5 kg per sq m (about 0.51 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eTotal thickness\u003c\/th\u003e\n\u003ctd\u003e0.59 in (15 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile thickness\u003c\/th\u003e\n\u003ctd\u003e0.35 in (9 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile composition\u003c\/th\u003e\n\u003ctd\u003e100% Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eUse\u003c\/th\u003e\n\u003ctd\u003eheavy traffic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFoundation\u003c\/th\u003e\n\u003ctd\u003eCotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFire classification\u003c\/th\u003e\n\u003ctd\u003eBfl-s1 (possibility of fireproofing)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eCertification\u003c\/th\u003e\n\u003ctd\u003eGoodWeave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eItem numbers\u003c\/th\u003e\n\u003ctd\u003e02671-1723-TECO; 02671-2024-TECO; 02671-2530-TECO; 02671-1723-JAUN; 02671-2024-JAUN; 02671-2530-JAUN; 02671-1723-BLEU; 02671-2024-BLEU; 02671-2530-BLEU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cp\u003eTechnical sheet: \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/FICHE_TECHNIQUE_ALPHA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eAlpha technical sheet (PDF)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhere It Shines\u003c\/h2\u003e\n\u003cp\u003eAnchor a living room seating group, define a dining table, or give a bedroom a soft landing zone.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhat sizes does the Alpha rug come in?\u003c\/h3\u003e\n\u003cp\u003e3 sizes: 67 x 79 in (170 x 200 cm); 79 x 95 in (200 x 240 cm); 98 x 118 in (250 x 300 cm).\u003c\/p\u003e\n\u003ch3\u003eWhat is the Alpha rug made of?\u003c\/h3\u003e\n\u003cp\u003e100% New Zealand Wool, hand-tufted.\u003c\/p\u003e\n\u003ch3\u003eIs the Alpha rug suitable for high-traffic rooms?\u003c\/h3\u003e\n\u003cp\u003eYes. The maker rates it for heavy traffic.\u003c\/p\u003e\n\u003ch3\u003eHow do I clean the Alpha rug?\u003c\/h3\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.\u003c\/p\u003e\n\u003ch3\u003eIs the Alpha rug ethically made?\u003c\/h3\u003e\n\u003cp\u003eYes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\u003c\/p\u003e\n\u003ch3\u003eWho designed the Alpha rug?\u003c\/h3\u003e\n\u003cp\u003eThe Toulemonde Bochart studio in Paris designed it.\u003c\/p\u003e\n\u003ch3\u003eWhat colors does the Alpha rug come in?\u003c\/h3\u003e\n\u003cp\u003eTerracotta, Yellow and Blue.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-shipping-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eIn stock\u003c\/th\u003e\n\u003ctd\u003eAll options. Ships in 2 to 4 business days.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What sizes does the Alpha rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"3 sizes: 67 x 79 in (170 x 200 cm); 79 x 95 in (200 x 240 cm); 98 x 118 in (250 x 300 cm).\"}},{\"@type\":\"Question\",\"name\":\"What is the Alpha rug made of?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"100% New Zealand Wool, hand-tufted.\"}},{\"@type\":\"Question\",\"name\":\"Is the Alpha rug suitable for high-traffic rooms?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. 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Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\"}},{\"@type\":\"Question\",\"name\":\"Who designed the Alpha rug?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Toulemonde Bochart studio in Paris designed it.\"}},{\"@type\":\"Question\",\"name\":\"What colors does the Alpha rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Terracotta, Yellow and Blue.\"}}]},{\"@id\":\"\/products\/alpha-wool-rug-by-toulemonde-bochart#product\",\"@type\":\"ProductGroup\",\"name\":\"Alpha Wool Rug\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Toulemonde Bochart\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Toulemonde Bochart\"},\"material\":\"100% New Zealand Wool\",\"hasVariant\":[{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-1723-TECO\",\"mpn\":\"02671-1723-TECO\",\"size\":\"67 x 79 in\",\"color\":\"Terracotta\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-2024-TECO\",\"mpn\":\"02671-2024-TECO\",\"size\":\"79 x 95 in\",\"color\":\"Terracotta\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-2530-TECO\",\"mpn\":\"02671-2530-TECO\",\"size\":\"98 x 118 in\",\"color\":\"Terracotta\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-1723-JAUN\",\"mpn\":\"02671-1723-JAUN\",\"size\":\"67 x 79 in\",\"color\":\"Yellow\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-2024-JAUN\",\"mpn\":\"02671-2024-JAUN\",\"size\":\"79 x 95 in\",\"color\":\"Yellow\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-2530-JAUN\",\"mpn\":\"02671-2530-JAUN\",\"size\":\"98 x 118 in\",\"color\":\"Yellow\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-1723-BLEU\",\"mpn\":\"02671-1723-BLEU\",\"size\":\"67 x 79 in\",\"color\":\"Blue\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-2024-BLEU\",\"mpn\":\"02671-2024-BLEU\",\"size\":\"79 x 95 in\",\"color\":\"Blue\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02671-2530-BLEU\",\"mpn\":\"02671-2530-BLEU\",\"size\":\"98 x 118 in\",\"color\":\"Blue\"}]}]}\u003c\/script\u003e\n\u003c\/div\u003e","brand":"Toulemonde Bochart","offers":[{"title":"Terracotta \/ 67 x 79 in (170 x 200 cm)","offer_id":44985247629354,"sku":"LM-TLMB-02671-1723-TECO","price":2102.0,"currency_code":"USD","in_stock":true},{"title":"Terracotta \/ 79 x 95 in (200 x 240 cm)","offer_id":44985247662122,"sku":"LM-TLMB-02671-2024-TECO","price":2573.0,"currency_code":"USD","in_stock":true},{"title":"Terracotta \/ 98 x 118 in (250 x 300 cm)","offer_id":44985247694890,"sku":"LM-TLMB-02671-2530-TECO","price":4859.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 67 x 79 in (170 x 200 cm)","offer_id":44985247727658,"sku":"LM-TLMB-02671-1723-JAUN","price":2102.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 79 x 95 in (200 x 240 cm)","offer_id":44985247760426,"sku":"LM-TLMB-02671-2024-JAUN","price":2573.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 98 x 118 in (250 x 300 cm)","offer_id":44985247793194,"sku":"LM-TLMB-02671-2530-JAUN","price":4859.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 67 x 79 in (170 x 200 cm)","offer_id":44985247825962,"sku":"LM-TLMB-02671-1723-BLEU","price":2102.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 79 x 95 in (200 x 240 cm)","offer_id":44985247858730,"sku":"LM-TLMB-02671-2024-BLEU","price":2573.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 98 x 118 in (250 x 300 cm)","offer_id":44985247891498,"sku":"LM-TLMB-02671-2530-BLEU","price":4859.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/alpha-terracotta-packshot-BD.png?v=1792733115","url":"https:\/\/www.loftmodern.com\/products\/alpha-wool-rug-by-toulemonde-bochart","provider":"LoftModern","version":"1.0","type":"link"}