{"product_id":"alice-wool-rug-by-reda-amalou-for-toulemonde-bochart","title":"Alice Wool Rug by Reda Amalou for Toulemonde Bochart","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAlice\u003c\/strong\u003e is a hand-tufted wool rug designed by Reda Amalou for Toulemonde Bochart.\u003c\/p\u003e\n\u003cp\u003eIt comes in 4 colors: Beige, Pink, Fuchsia and Mint. 3 sizes: 67 x 94.5 in, 79 x 118 in and 98.5 x 138 in.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:nowrap;gap:6px;justify-content:center;align-items:flex-start;margin:20px 0;text-align:center\"\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-handmade.png?v=1792731695\" alt=\"Handmade icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eHandmade\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-craftsmanship.png?v=1792731695\" alt=\"Valorization of craftsmanship icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eValorization of craftsmanship\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-created-in-paris.png?v=1792731695\" alt=\"Created in Paris icon with French flag\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eCreated in Paris\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-natural-fibers.png?v=1792731695\" alt=\"Natural fibers icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eNatural fibers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-social-values.png?v=1792731695\" alt=\"Guarantee of social values icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eGuarantee of social values\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-environment.png?v=1792731695\" alt=\"Preservation of the environment icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003ePreservation of the environment\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eThe Story Behind Toulemonde Bochart\u003c\/h2\u003e\n\u003cp\u003eToulemonde Bochart is a Parisian rug house that works with a circle of French designers, architects and artists, with craftsmanship perpetuated since 1949. Each rug is drawn in Paris and then made by hand, so the design comes first and the craft carries it out with care. Every rug is certified by GoodWeave, an international certification founded by Nobel Peace Prize laureate Kailash Satyarthi. It guarantees that no child labor is used in the production chain and supports social and educational programs in the regions where the rugs are made.\u003c\/p\u003e\n\u003cp\u003eWatch the brand film: \u003ca href=\"https:\/\/www.dropbox.com\/scl\/fi\/mzs5hi43iluf520u4l21s\/Toulemonde-Bochart-Custom-Rugs.mp4\" target=\"_blank\" rel=\"noopener\"\u003eToulemonde Bochart, the rugs and the people who make them (video)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe Designer: Reda Amalou\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/toulemondebochart.com\/cdn\/shop\/files\/Reda_Amalou_e272318b-9246-4613-b963-c5abed68e573.jpg\" alt=\"Portrait of Reda Amalou\" width=\"360\" style=\"max-width:100%;height:auto\"\u003e\u003c\/p\u003e\n\u003cp\u003eTrained in England, architect Reda Amalou applies his talents through the AW2 agency in Paris and Vietnam, the latter serving as a base for his numerous projects across Asia. Experienced with both public and private projects, he knows how to create unique atmospheres.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003e“somewhere between geology and painting” (Toulemonde Bochart, on Alice)\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eAlice reads like an imaginary map. Reda Amalou drew it from topographical lines and natural marbling, so the contours shift like geology painted by hand. It is hand-tufted in wool and viscose.\u003c\/p\u003e\n\u003ch2\u003eHow It’s Made\u003c\/h2\u003e\n\u003cp\u003eAlice is hand-tufted in 100% Wool, with a density of 83862 knots per square meter. Toulemonde Bochart rugs are created in Paris, made by hand and certified GoodWeave.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp\u003eThe abstract landscape suits large floors and quiet furniture. Four colorways, beige, pink, fuchsia and mint, let you keep it soft or make it the room’s color story. The maker rates it for heavy traffic.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaker\u003c\/th\u003e\n\u003ctd\u003eToulemonde Bochart, Paris\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDesigner\u003c\/th\u003e\n\u003ctd\u003eReda Amalou\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eSizes\u003c\/th\u003e\n\u003ctd\u003e67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003e100% Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDensity\u003c\/th\u003e\n\u003ctd\u003e83862 knots per sq m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eAppearance\u003c\/th\u003e\n\u003ctd\u003eMatt and Lustrous\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e4.5 kg per sq m (about 0.92 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eConstruction\u003c\/th\u003e\n\u003ctd\u003eHand-tufted\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile weight\u003c\/th\u003e\n\u003ctd\u003e2.5 kg per sq m (about 0.51 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eTotal thickness\u003c\/th\u003e\n\u003ctd\u003e0.63 in (16 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile thickness\u003c\/th\u003e\n\u003ctd\u003e0.43 in (11 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile composition\u003c\/th\u003e\n\u003ctd\u003e85% NZ Wool 15% Vegetal Silk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eUse\u003c\/th\u003e\n\u003ctd\u003eHeavy traffic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFoundation\u003c\/th\u003e\n\u003ctd\u003eCotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFire classification\u003c\/th\u003e\n\u003ctd\u003eBfl-s1 (Standard EN 13501-1)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eCertification\u003c\/th\u003e\n\u003ctd\u003eGoodWeave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eItem numbers\u003c\/th\u003e\n\u003ctd\u003e02738-1724-BEIG; 02738-2030-BEIG; 02738-2535-BEIG; 02738-1724-ROSE; 02738-2030-ROSE; 02738-2535-ROSE; 02738-1724-FUSH; 02738-2030-FUSH; 02738-2535-FUSH; 02738-1724-MENT; 02738-2030-MENT; 02738-2535-MENT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003ch2\u003eWhere It Shines\u003c\/h2\u003e\n\u003cp\u003eAnchor a living room seating group, define a dining table, or give a bedroom a soft landing zone.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhat sizes does the Alice rug come in?\u003c\/h3\u003e\n\u003cp\u003e3 sizes: 67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\u003c\/p\u003e\n\u003ch3\u003eWhat is the Alice rug made of?\u003c\/h3\u003e\n\u003cp\u003e100% Wool, hand-tufted.\u003c\/p\u003e\n\u003ch3\u003eIs the Alice rug suitable for high-traffic rooms?\u003c\/h3\u003e\n\u003cp\u003eYes. The maker rates it for heavy traffic.\u003c\/p\u003e\n\u003ch3\u003eHow do I clean the Alice rug?\u003c\/h3\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.\u003c\/p\u003e\n\u003ch3\u003eIs the Alice rug ethically made?\u003c\/h3\u003e\n\u003cp\u003eYes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\u003c\/p\u003e\n\u003ch3\u003eWho designed the Alice rug?\u003c\/h3\u003e\n\u003cp\u003eReda Amalou designed it for Toulemonde Bochart.\u003c\/p\u003e\n\u003ch3\u003eWhat colors does the Alice rug come in?\u003c\/h3\u003e\n\u003cp\u003eBeige, Pink, Fuchsia and Mint.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-shipping-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eIn stock\u003c\/th\u003e\n\u003ctd\u003eBeige, 67 x 94.5 in (170 x 240 cm); Beige, 79 x 118 in (200 x 300 cm); Beige, 98.5 x 138 in (250 x 350 cm); Mint, 67 x 94.5 in (170 x 240 cm); Mint, 79 x 118 in (200 x 300 cm); Mint, 98.5 x 138 in (250 x 350 cm). Ships in 2 to 4 business days.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMade to order\u003c\/th\u003e\n\u003ctd\u003ePink, 67 x 94.5 in (170 x 240 cm); Pink, 79 x 118 in (200 x 300 cm); Pink, 98.5 x 138 in (250 x 350 cm); Fuchsia, 67 x 94.5 in (170 x 240 cm); Fuchsia, 79 x 118 in (200 x 300 cm); Fuchsia, 98.5 x 138 in (250 x 350 cm). Ships in about 14 weeks.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What sizes does the Alice rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"3 sizes: 67 x 94.5 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\"}},{\"@type\":\"Question\",\"name\":\"What is the Alice rug made of?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"100% Wool, hand-tufted.\"}},{\"@type\":\"Question\",\"name\":\"Is the Alice rug suitable for high-traffic rooms?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. 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