{"product_id":"aduma-wool-rug-by-florence-bourel-for-toulemonde-bochart","title":"Aduma Wool Rug by Florence Bourel for Toulemonde Bochart","description":"\u003cdiv class=\"lm-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAduma\u003c\/strong\u003e is a hand-tufted wool rug designed by Florence Bourel for Toulemonde Bochart.\u003c\/p\u003e\n\u003cp\u003eIt comes in 2 colors: Terracotta and Nuit. 3 sizes: 67 x 94 in, 79 x 118 in and 98.5 x 138 in.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:nowrap;gap:6px;justify-content:center;align-items:flex-start;margin:20px 0;text-align:center\"\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-handmade.png?v=1792731695\" alt=\"Handmade icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eHandmade\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-craftsmanship.png?v=1792731695\" alt=\"Valorization of craftsmanship icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eValorization of craftsmanship\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-created-in-paris.png?v=1792731695\" alt=\"Created in Paris icon with French flag\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eCreated in Paris\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-natural-fibers.png?v=1792731695\" alt=\"Natural fibers icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eNatural fibers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-social-values.png?v=1792731695\" alt=\"Guarantee of social values icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003eGuarantee of social values\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 0;min-width:0\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/tlmb-icon-environment.png?v=1792731695\" alt=\"Preservation of the environment icon\" width=\"64\" height=\"64\" style=\"max-width:56px;width:100%;height:auto\"\u003e\u003cp style=\"margin:6px 0 0;font-size:.72em;line-height:1.25\"\u003ePreservation of the environment\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eThe Story Behind Toulemonde Bochart\u003c\/h2\u003e\n\u003cp\u003eToulemonde Bochart is a Parisian rug house that works with a circle of French designers, architects and artists, with craftsmanship perpetuated since 1949. Each rug is drawn in Paris and then made by hand, so the design comes first and the craft carries it out with care. Every rug is certified by GoodWeave, an international certification founded by Nobel Peace Prize laureate Kailash Satyarthi. It guarantees that no child labor is used in the production chain and supports social and educational programs in the regions where the rugs are made.\u003c\/p\u003e\n\u003cp\u003eWatch the brand film: \u003ca href=\"https:\/\/www.dropbox.com\/scl\/fi\/mzs5hi43iluf520u4l21s\/Toulemonde-Bochart-Custom-Rugs.mp4\" target=\"_blank\" rel=\"noopener\"\u003eToulemonde Bochart, the rugs and the people who make them (video)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe Designer: Florence Bourel\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/toulemondebochart.com\/cdn\/shop\/files\/Florence-Bourel.jpg\" alt=\"Portrait of Florence Bourel\" width=\"360\" style=\"max-width:100%;height:auto\"\u003e\u003c\/p\u003e\n\u003cp\u003eFlorence Bourel’s first collections combine clean, graphic lines, raw materials, vibrant colors, and traditional weaving techniques, all within an “artisanal” spirit. Shaped by a solid background in product design, interior architecture, and scenography, she draws on her mixed heritage from Brittany and Africa to create a style where color emerges alongside timeless and contemporary graphics.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003e“a marvel inspired by African tribal masks” (Toulemonde Bochart, on Aduma)\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch2\u003eThe Design Story\u003c\/h2\u003e\n\u003cp\u003eDesigned by Florence Bourel, Aduma is inspired by African tribal masks. It pays homage to the white Gabonese masks, such as Vlaminck’s Fang mask that captivated Picasso, in hand-tufted wool.\u003c\/p\u003e\n\u003ch2\u003eHow It’s Made\u003c\/h2\u003e\n\u003cp\u003eAduma is hand-tufted in 100% Wool, with a density of 62120 knots per square meter. Toulemonde Bochart rugs are created in Paris, made by hand and certified GoodWeave.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp\u003eNuit and terracotta make a strong graphic statement over a neutral room. The sculptural face reads as art on the floor.\u003c\/p\u003e\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaker\u003c\/th\u003e\n\u003ctd\u003eToulemonde Bochart, Paris\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDesigner\u003c\/th\u003e\n\u003ctd\u003eFlorence Bourel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eSizes\u003c\/th\u003e\n\u003ctd\u003e67 x 94 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003e100% Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eDensity\u003c\/th\u003e\n\u003ctd\u003e62120 knots per sq m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eAppearance\u003c\/th\u003e\n\u003ctd\u003eMast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e4.5 kg per sq m (about 0.92 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eConstruction\u003c\/th\u003e\n\u003ctd\u003eHand tufted\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile weight\u003c\/th\u003e\n\u003ctd\u003e3.4 kg per sq m (about 0.70 lb per sq ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eTotal thickness\u003c\/th\u003e\n\u003ctd\u003e0.47 in (12 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile thickness\u003c\/th\u003e\n\u003ctd\u003e0.35 in (9 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003ePile composition\u003c\/th\u003e\n\u003ctd\u003e100% Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eUse\u003c\/th\u003e\n\u003ctd\u003eModerate traffic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eFoundation\u003c\/th\u003e\n\u003ctd\u003eCotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eCertification\u003c\/th\u003e\n\u003ctd\u003eGoodWeave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eItem numbers\u003c\/th\u003e\n\u003ctd\u003e02449-1724-TERR; 02449-2030-TERR; 02449-2535-TERR; 02449-1724-NUIT; 02449-2030-NUIT; 02449-2535-NUIT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cp\u003eTechnical sheet: \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/FICHE_TECHNIQUE_ADUMA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eAduma technical sheet (PDF)\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhere It Shines\u003c\/h2\u003e\n\u003cp\u003eAnchor a living room seating group, define a dining table, or give a bedroom a soft landing zone.\u003c\/p\u003e\n\u003ch2\u003eQuestions We Hear Most\u003c\/h2\u003e\n\u003ch3\u003eWhat sizes does the Aduma rug come in?\u003c\/h3\u003e\n\u003cp\u003e3 sizes: 67 x 94 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\u003c\/p\u003e\n\u003ch3\u003eWhat is the Aduma rug made of?\u003c\/h3\u003e\n\u003cp\u003e100% Wool, hand-tufted.\u003c\/p\u003e\n\u003ch3\u003eIs the Aduma rug suitable for high-traffic rooms?\u003c\/h3\u003e\n\u003cp\u003eThe maker rates it for moderate traffic, so it suits living rooms and bedrooms best.\u003c\/p\u003e\n\u003ch3\u003eHow do I clean the Aduma rug?\u003c\/h3\u003e\n\u003cp\u003eVacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.\u003c\/p\u003e\n\u003ch3\u003eIs the Aduma rug ethically made?\u003c\/h3\u003e\n\u003cp\u003eYes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\u003c\/p\u003e\n\u003ch3\u003eWho designed the Aduma rug?\u003c\/h3\u003e\n\u003cp\u003eFlorence Bourel designed it for Toulemonde Bochart.\u003c\/p\u003e\n\u003ch3\u003eWhat colors does the Aduma rug come in?\u003c\/h3\u003e\n\u003cp\u003eTerracotta and Nuit.\u003c\/p\u003e\n\u003ch2\u003eShipping Info\u003c\/h2\u003e\n\u003cdiv style=\"overflow-x:auto;max-width:100%\"\u003e\u003ctable class=\"lm-shipping-table\" style=\"width:100%;max-width:100%;table-layout:auto\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eIn stock\u003c\/th\u003e\n\u003ctd\u003eAll options. Ships in 2 to 4 business days.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"width:36%;min-width:8.5em;vertical-align:top\"\u003eShips From\u003c\/th\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What sizes does the Aduma rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"3 sizes: 67 x 94 in (170 x 240 cm); 79 x 118 in (200 x 300 cm); 98.5 x 138 in (250 x 350 cm).\"}},{\"@type\":\"Question\",\"name\":\"What is the Aduma rug made of?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"100% Wool, hand-tufted.\"}},{\"@type\":\"Question\",\"name\":\"Is the Aduma rug suitable for high-traffic rooms?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The maker rates it for moderate traffic, so it suits living rooms and bedrooms best.\"}},{\"@type\":\"Question\",\"name\":\"How do I clean the Aduma rug?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vacuum regularly with a brushless vacuum, treat stains promptly, and have the rug professionally cleaned every three to four years to keep the colors brilliant.\"}},{\"@type\":\"Question\",\"name\":\"Is the Aduma rug ethically made?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Toulemonde Bochart rugs are GoodWeave certified, which guarantees no child labor in the production chain and supports social and educational programs in the weaving regions.\"}},{\"@type\":\"Question\",\"name\":\"Who designed the Aduma rug?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Florence Bourel designed it for Toulemonde Bochart.\"}},{\"@type\":\"Question\",\"name\":\"What colors does the Aduma rug come in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Terracotta and Nuit.\"}}]},{\"@id\":\"\/products\/aduma-wool-rug-by-florence-bourel-for-toulemonde-bochart#product\",\"@type\":\"ProductGroup\",\"name\":\"Aduma Wool Rug\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Toulemonde Bochart\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Toulemonde Bochart\"},\"material\":\"100% Wool\",\"hasVariant\":[{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02449-1724-TERR\",\"mpn\":\"02449-1724-TERR\",\"size\":\"67 x 94 in\",\"color\":\"Terracotta\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02449-2030-TERR\",\"mpn\":\"02449-2030-TERR\",\"size\":\"79 x 118 in\",\"color\":\"Terracotta\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02449-2535-TERR\",\"mpn\":\"02449-2535-TERR\",\"size\":\"98.5 x 138 in\",\"color\":\"Terracotta\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02449-1724-NUIT\",\"mpn\":\"02449-1724-NUIT\",\"size\":\"67 x 94 in\",\"color\":\"Nuit\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02449-2030-NUIT\",\"mpn\":\"02449-2030-NUIT\",\"size\":\"79 x 118 in\",\"color\":\"Nuit\"},{\"@type\":\"Product\",\"sku\":\"LM-TLMB-02449-2535-NUIT\",\"mpn\":\"02449-2535-NUIT\",\"size\":\"98.5 x 138 in\",\"color\":\"Nuit\"}]}]}\u003c\/script\u003e\n\u003c\/div\u003e","brand":"Toulemonde Bochart","offers":[{"title":"Terracotta \/ 67 x 94 in (170 x 240 cm)","offer_id":44985247334442,"sku":"LM-TLMB-02449-1724-TERR","price":2408.0,"currency_code":"USD","in_stock":true},{"title":"Terracotta \/ 79 x 118 in (200 x 300 cm)","offer_id":44985247367210,"sku":"LM-TLMB-02449-2030-TERR","price":5099.0,"currency_code":"USD","in_stock":true},{"title":"Terracotta \/ 98.5 x 138 in (250 x 350 cm)","offer_id":44985247399978,"sku":"LM-TLMB-02449-2535-TERR","price":6507.0,"currency_code":"USD","in_stock":true},{"title":"Nuit \/ 67 x 94 in (170 x 240 cm)","offer_id":44985247432746,"sku":"LM-TLMB-02449-1724-NUIT","price":2408.0,"currency_code":"USD","in_stock":true},{"title":"Nuit \/ 79 x 118 in (200 x 300 cm)","offer_id":44985247465514,"sku":"LM-TLMB-02449-2030-NUIT","price":5099.0,"currency_code":"USD","in_stock":true},{"title":"Nuit \/ 98.5 x 138 in (250 x 350 cm)","offer_id":44985247498282,"sku":"LM-TLMB-02449-2535-NUIT","price":6507.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/3052\/files\/Aduma_Terracotta_Designer.jpg?v=1792733108","url":"https:\/\/www.loftmodern.com\/products\/aduma-wool-rug-by-florence-bourel-for-toulemonde-bochart","provider":"LoftModern","version":"1.0","type":"link"}